Digital Marketing Strategist

We are seeking a results-driven Digital Marketing Strategist to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. This role focuses on driving measurable growth through data-driven strategies, creative testing, and continuous performance optimization.

The ideal candidate is analytical, creative, and experienced in managing paid media campaigns that deliver strong ROI.

Key Responsibilities

• Develop and execute paid advertising strategies across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok.
• Plan, launch, and manage campaigns including search, display, video, retargeting, and paid social
• Conduct audience research, keyword research, and competitor analysis
• Write and test ad copy, creative concepts, and landing page recommendations
• Monitor campaign performance daily and optimize budgets, bids, targeting, and creatives
• Analyze data and produce performance reports with actionable insights
• Track KPIs including ROAS, CPA, CTR, CPC, and conversion rates
• Collaborate with creative, content, and web teams to improve funnel performance

Required Qualifications

• 2+ years of experience managing paid digital advertising campaigns
• Hands-on experience with Google Ads and Meta Ads Manager
• Strong understanding of performance marketing metrics and analytics
• Proficiency in Google Analytics, Tag Manager, and tracking pixels
• Strong analytical and problem-solving skills
• Excellent communication and reporting skills

About Kawan Lama Group

Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.