Develop and implement holistic digital marketing strategies to achieve business objectives
To develop and implement effective digital marketing strategies, as well as analyze data to measure campaign performance and inform strategic decisions to achieve business goals
Continuously test and evaluate new tools, technologies, and strategies to improve marketing performance
Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools
Use data to provide actionable insights and recommendations for optimizing campaign performance and achieving marketing objectives
Requirement
Bachelor's degree in Marketing, Business, Communications, or a related field.
Have minimum 5 years experience as a Digital Marketing Strategist, Digital Marketing Manager, or a similar role
Demonstrable experience in developing and implementing holistic digital marketing strategies
Experience in financial services or a related industry is an advantage
Advanced knowledge of data analysis and reporting tools, such as Excel, Tableau, or similar software
Strong strategic thinking skills with the ability to develop and execute comprehensive digital marketing plans
