Monroe Consulting Group is looking for an experienced and highly creative Digital Marketing Executive to lead and manage our client's social media presence for a Women & Child Hospital. This role will be responsible for developing engaging, informative, and impactful content that educates and builds trust with mothers, families, and the community. The ideal candidate has strong storytelling skills, understands healthcare communication sensitivity, and is fluent in English.
Key Responsibilities:
- Develop and execute social media strategies aligned with hospital branding and marketing objectives
- Create, plan, and schedule engaging content across platforms (Instagram, Facebook, TikTok, YouTube, etc.)
- Produce high-quality visual and written content tailored to women and child healthcare topics
- Manage end-to-end content creation including ideation, scripting, shooting, editing, and publishing
- Collaborate with doctors, nurses, and internal stakeholders to translate medical information into audience-friendly content
- Monitor engagement, respond to inquiries/comments professionally, and maintain positive online reputation
- Analyze social media performance and prepare monthly reports with insights and improvement strategies
- Stay updated with digital trends, healthcare marketing regulations, and platform algorithm changes
- Support digital campaigns, events, and hospital promotions
Requirements:
- Minimum 5 years of experience in Digital Marketing, Social Media, or Content Marketing
- Experience managing social media accounts for healthcare, hospital, clinic, or related industries is highly preferred
- Strong copywriting skills in both Bahasa Indonesia and English
- Fluent in English (written and spoken)
- Creative mindset with strong visual storytelling ability
- Good understanding of branding, audience engagement, and content strategy
- Proficient in social media tools, analytics, and content scheduling platforms
- Good to have: Videography and photography skills (including basic editing skills using tools such as Adobe, CapCut, Canva, etc.)
- Able to work independently while collaborating effectively with cross-functional teams
