Digital Marketing Specialist (Yogyakarta Based)

We are looking for a creative, strategic, and commercially minded Digital Marketing Specialist to strengthen Werkudara's digital presence across MICE, Event Management, Leisure, Creative Agency, and Wellness.

• Develop and execute digital marketing & social media strategies.
• Create engaging content for Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
• Develop digital campaigns to increase brand awareness, engagement, and qualified leads.
• Manage and optimize paid campaigns such as Meta Ads and Google Ads.
• Monitor digital performance, analyze data, and provide actionable insights.
• Collaborate with Sales, Creative, and Operations teams to support business growth.
• Stay updated with digital trends, content formats, and audience behavior.

• Minimum 2 years of experience in Digital Marketing, Social Media, Content Marketing, or related fields.
• Experience in MICE, Event, Travel, Tourism, Hospitality, Creative, or Wellness is a plus.
• Strong content creation, copywriting, and storytelling skills.
• Familiar with Meta Ads, Google Ads, Canva, CapCut, and digital analytics tools.
• Creative, data-driven, proactive, and commercially oriented.
• Good communication and collaboration skills.
• English proficiency is preferred.
• Portfolio of digital marketing/content work is an advantage.