Digital Marketing Specialist (Transport & Logistics)

3-5 years
14 days ago
Job Description

About The Role

As the Digital Marketing Specialist for Gojek's market, based in Indonesia (Jakarta), you'll be pivotal in devising and executing strategic digital marketing campaigns to bolster brand presence and drive user acquisition. Leveraging your expertise in digital platforms and consumer behavior, you'll craft compelling channel strategy and oversee its dissemination across various platforms. Your analytical prowess will be instrumental in assessing campaign performance and optimizing strategies for maximum impact. This role offers a unique opportunity to spearhead marketing initiatives in a dynamic and rapidly evolving market landscape.

What You Will Do

  • Devise and implement tailored digital marketing strategies for GoRide, GoCar, GoSend, and GoShop
  • Analyze market trends to identify growth opportunities and refine strategies accordingly
  • Collaborate cross-functionally to ensure alignment with business goals
  • Monitor and evaluate campaign performance to drive optimization
  • Stay updated on industry trends and technologies to drive innovation
  • Manage relationships with external partners and agencies to support initiatives
  • Contribute to overarching marketing strategies and brainstorming sessions.

What You Will Need

  • 3+ years of digital marketing experience
  • Proficiency in digital marketing tools and platforms
  • Strong analytical, communication, and problem-solving skills
  • Bachelor's degree in Marketing, Communications, or related field
  • Fluency in English, with Vietnamese proficiency a plus.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to Empower Progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek

Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek, GoToFinancial and GoToLogistics (GoTo) only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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Job Source: www.gojek.io

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