Digital Marketing Specialist

Key Responsibilities:

• Campaign Management: Plan, launch, and optimize digital campaigns across paid and organic channels (Google Ads, Meta, LinkedIn).
• Content Creation: Write compelling copy for social media captions, blog posts, ads, and email newsletters.
• SEO & SEM: Improve organic search rankings via keyword research and technical website optimization, and manage paid search budgets.
• Data Analysis: Track KPIs, web traffic, and conversion metrics using tools like Google Analytics to report on performance.
• Market Research: Analyze competitor behavior, consumer trends, and target audience segments to refine strategies.

Required Skills & Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 5 years of hands-on experience in a digital marketing or growth role.
• Technical Skills: Proficiency in SEO tools (Semrush, Ahrefs), PPC platforms (Google Ads, Meta Ads Manager), and Content Management Systems (WordPress).
• Soft Skills: Strong written communication, creativity, project management, and analytical problem-solving.