Digital Marketing Specialist

Company Description Sevenbillioncorp is a dynamic organization specializing in sales, branding, and advertising solutions for a diverse range of clients. The company focuses on building strong brand identities and driving measurable growth through strategic campaigns. With an emphasis on creativity and performance, Sevenbillioncorp helps organizations connect with their target audiences across multiple channels. Team members collaborate closely to deliver impactful marketing initiatives that support long-term business success.

Role Description

The Performance Marketing Specialist is a full-time, hybrid role based in Bandung, with flexibility for partial work from home. In this position, the specialist plans, executes, and optimizes paid digital advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and e-commerce ad solutions (e.g., Shopee CPAS, TikTok Shop Ads/GMV Max) to drive measurable business outcomes such as leads, conversions, and revenue. Daily responsibilities include managing and scaling ad campaigns, conducting A/B testing on creatives and targeting, monitoring budget allocation and ROAS/CPA, and analyzing campaign data to continuously improve performance. The specialist collaborates with internal teams (creative, content, and sales) to align paid campaigns with overall marketing and business targets, prepares performance reports with actionable insights, and stays current on ad platform updates, algorithm changes, and performance marketing best practices. This role also involves identifying new acquisition channels, managing marketing budgets efficiently, and ensuring campaigns are optimized for the best possible return on ad spend across both social/search and e-commerce channels.

Qualifications

• Candidates should possess strong skills in Performance Marketing and Paid Advertising, with hands-on experience planning, executing, and optimizing multi-channel paid campaigns.
• Proven experience managing Meta Ads, Google Ads, and/or TikTok Ads, including campaign setup, audience targeting, budget management, and bid strategy.
• Hands-on experience with e-commerce ad platforms, particularly Shopee CPAS (Commerce Platform Ad Solution) and TikTok Shop Ads / GMV Max, including campaign integration with marketplace/store performance and GMV-based optimization.
• Strong analytical skills in Web Analytics and Data Interpretation (e.g., Google Analytics, Meta Ads Manager, Google Ads dashboard, Shopee Seller Center, TikTok Shop Seller Center) to track KPIs such as ROAS, CPA, CTR, conversion rate, and GMV, and translate data into optimization decisions.
• Solid understanding of funnel strategy and conversion optimization, from awareness to acquisition and retargeting, including e-commerce/marketplace funnel (traffic to Shopee/TikTok Shop).
• Prior experience working in a digital marketing/advertising agency is highly preferred, particularly handling multiple client accounts, adapting strategies across different industries, and working in a fast-paced, deliverable-driven environment.
• Strong Communication skills for collaborating with creative/content teams, presenting performance insights, and reporting results clearly to stakeholders (and clients, if agency-side).
• Relevant experience with SEO/SEM, marketing automation tools, and pixel/tracking setup (e.g., Meta Pixel, Google Tag Manager) is beneficial.
• Ability to work effectively in a hybrid environment, manage multiple campaigns simultaneously across social, search, and marketplace platforms, and meet deadlines in a fast-paced, target-driven setting.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Familiarity with basic design/content tools (e.g., Canva) is a plus, though the primary focus of this role is campaign performance and optimization rather than content creation.