Digital Marketing Specialist (SEO, Web & Paid Ads)

Tired of just posting on social media Want to drive real traffic, optimize user experiences, and run high-converting campaigns for a fast-growing PropTech startup

Indo Property Hub (IPH) is Indonesia's fastest-growing digital ecosystem for real estate. We are modernizing how properties are discovered and transacted across the country—from luxury Bali villas to major commercial investments.

We are looking for a data-driven Digital Marketing Specialist who obsesses over SEO, web traffic, and user journeys. You won't just be creating content; you will be the engine behind our digital visibility, optimizing our WordPress site for the best UI/UX, dominating search rankings, and running high-ROI Google and Meta Ads.

If you have an analytical brain, a growth-hacker mindset, and a startup hustle, this is your playground.

• Mastermind SEO & Organic Growth: Own our search rankings. Conduct deep keyword research (using SEMrush/Ahrefs), execute technical & on-page SEO, and publish high-ranking blog articles that drive organic traffic.
• Own the Website & UI/UX (WordPress): Actively manage and update our WordPress platform. Design and optimize landing pages with a strong focus on UI/UX and Conversion Rate Optimization (CRO) to ensure a seamless property journey for our users.
• Drive Performance Marketing (Paid Ads): Set up, manage, and scale Google Ads (Search & Display) and Meta Ads campaigns. A/B test ad copies, track performance pixels, and aggressively lower our Cost-Per-Acquisition (CPA).
• Data Analytics & Reporting: Dive deep into Google Analytics 4 (GA4) and Google Search Console to track user behavior, monitor campaign performance, and provide actionable growth recommendations to management.
• Execute Email Marketing: Build, design, and automate high-converting email campaigns targeting global investors, HNWIs, and top-tier developers.
• Creative & Sales Support: Collaborate on social media strategies, design essential marketing collateral (using Canva/Figma), and occasionally join client meetings to present our digital exposure metrics.

• Educated: Diploma (D3) or Bachelor's Degree (S1) in Digital Marketing, Information Systems, IT, Business, or a related field.
• Experienced: 2+ years of hands-on experience heavily focused on Digital Marketing, SEO, and Website Management.
• The WordPress Wizard: You are highly proficient in navigating, managing, and updating WordPress websites.
• UI/UX & Design Minded: You know what makes a website not just look good, but convert. Basic/intermediate skills in Figma and Canva are required to create quick mockups and marketing assets.
• Ads & Data Savvy: Strong proven experience running Google Ads & Meta Ads. You eat GA4 and SEO metrics for breakfast.
• Communicator: Strong English communication and writing skills (you will be targeting international investors).
• Location: Ready and excited to work on-site with our energetic team in Sanur, Bali.

• Active Google Ads or Google Analytics Certifications.
• Basic knowledge of HTML/CSS for quick website tweaks.
• Experience with CRM platforms (HubSpot, Salesforce, etc.).
• A background in PropTech, Real Estate, SaaS, or a fast-paced Performance Marketing Agency.

• Salary: IDR 6,000,000 - IDR 6,500,000 per month (based on experience)
• Protection: BPJS employment benefits
• Vibe: A supportive, highly collaborative, and modern work environment in Bali
• Growth: High ownership of your projects, direct exposure to C-level management, and massive career development opportunities within a disruptive PropTech startup.