Digital Marketing Specialist

Job Description:

• Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram.
• Conduct audience research and perform A/B testing on ad creatives (copy, images, and videos) to improve performance and reduce Cost Per Acquisition (CPA).
• Monitor and analyze daily and weekly campaign performance, and prepare comprehensive reports on key metrics such as CTR, CPC, ROAS, and conversions.
• Collaborate with the creative team (designers and videographers) to produce high-converting advertising assets, while also being capable of creating content independently when needed.

Job Qualification:

• Managed Instagram and Meta Ads campaigns for JGC, KotaModern, and Modernland Cilejit.
• Reduced Cost Per Acquisition (CPA) and Cost Per Result (CPR) while improving Return on Ad Spend (ROAS) by generating high-quality, qualified leads.
• Managed the company's Instagram accounts and supported CRM and Lead Management System (LMS) processes.
• Prepared and presented weekly campaign performance reports with actionable insights.
• Consistently achieved lead generation targets through data-driven campaign optimization.
• Placement: East jakarta.