Job Description

Company Description Pixel Barbershop is a growing barbershop network in Indonesia, established in 2021, dedicated to delivering an exceptional grooming experience. The brand focuses on precision, comfort, and premium service standards for a diverse range of clients. Pixel Barbershop offers services including haircuts, styling, hair care, shaving, and beard grooming. Supported by professional barbers and comfortable facilities, the company is committed to high-quality results and consistent service. The team culture values professionalism, customer satisfaction, and continuous improvement in grooming trends and techniques.

Role Description The Digital Marketing Specialist is a full-time, on-site role based in Jakarta, Indonesia. This position is responsible for planning, executing, and optimizing digital marketing campaigns to promote Pixel Barbershop's brand and services. Day-to-day tasks include managing social media channels, creating and publishing engaging content, and monitoring online campaigns to grow audience reach and engagement. The role also involves analyzing web and social media performance data, preparing reports, and using insights to improve campaign effectiveness. Collaboration with barbershop management and creative teams is expected to ensure consistent branding, effective promotions, and alignment with business goals.

Key Responsibilities:

- Independently plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Marketplace Ads.

- Analyze ad performance based on key metrics (CTR, CPC, CPM, ROAS, CPA) to ensure Cost Per Lead (CPL) efficiency.

- Develop marketing funnel strategies and conduct A/B testing on creative ad materials to increase conversion rates.

- Manage on-page and off-page SEO optimization and analyze website performance using Google Analytics and Google Search Console.

- Compile weekly/monthly performance reports using Google Data Studio/Looker Studio and provide data-driven recommendations.

Qualifications:

- Minimum Bachelor's degree in Marketing, Mass Communication, or similar.

- Minimum 3-4 years of experience in digital marketing (preferably in the retail/personal care industry).

- Proficient in Google Analytics, Meta Business Suite, and a deep understanding of conversion funnels.

- Proficient in data processing using Excel or Google Sheets.

- A deep understanding of AI and mastery of marketing tools to analyze and compare campaign performance against budget allocation strategically.

Added Values:

- Hold an active, industry-recognized certification, such as Meta Blueprint Certification, Google Ads Certification, or Google Analytics Certification.

- Experience managing and optimizing ad spend (ad budgets) on a medium to large scale with measurable KPI/ROAS achievements.

- Understand the basics of marketing automation or CRM systems (such as Mailchimp, HubSpot, Brevo, or WhatsApp Business API) for customer retention needs.

- Proficient in creating automated reporting dashboards using Looker Studio (Google Data Studio) or similar tools integrated with various advertising platforms.