Digital Marketing Specialist

Company Description Mari Beach Club is a beachfront destination on Batu Belig Beach that offers guests a distinctive Little Bali experience. The club blends local culture with the natural beauty of its tropical surroundings, creating an inviting atmosphere to relax and socialize. Guests enjoy curated food and beverage offerings, attentive service, and a setting designed around earthy tones and iconic coastal views. The environment emphasizes comfort, style, and memorable sunset experiences for visitors from around the world. Team members join a hospitality brand focused on creativity, quality, and a strong sense of place.

Role Description This is a full-time, on-site Digital Marketing Specialist role based in Denpasar. The Digital Marketing Specialist develops and executes digital marketing campaigns to promote Mari Beach Club's events, services, and brand across various online channels. Daily responsibilities include planning and scheduling social media content, managing community engagement, coordinating with the creative and operations teams, and ensuring consistent brand messaging. The role involves monitoring campaign performance, analyzing web and social metrics, and preparing reports to guide future strategy. The specialist also supports online advertising, email marketing, and collaborations with influencers or partners to drive awareness, traffic, and reservations.

Qualifications

• Strong digital marketing skills, including Digital Marketing, Online Marketing, and basic knowledge of paid advertising tools.
• Ability to use Web Analytics tools to track performance, interpret data, and optimize campaigns based on insights.
• Excellent Communication skills, with the ability to create clear, engaging messaging and collaborate effectively with cross-functional teams.
• Experience in hospitality, lifestyle, or entertainment brands is an advantage.
• Familiarity with SEO & SEM.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and ability to work on-site in a fast-paced, guest-focused environment.