Digital Marketing Specialist

As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, religion, health status, or any other status protected by applicable law.

Job Description :

The ideal candidate should possess a strong background in performance advertising and social media content creation, with a focus on platforms such as TikTok, Meta (Facebook & Instagram), and Google. This role requires a strategic thinker with a proven track record of driving results through paid media campaigns and engaging content. Preferably, the candidate should have prior experience in the FMCG or F&B industry, be active on social media, and be familiar with creating native content and staying updated with current trends.

Key Responsibilities :

Performance Advertising :

• Develop, implement, and manage performance ad campaigns on TikTok, Meta, and Google. mainly TikTok
• Optimize ad performance through continuous testing, analysis, and adjustment of targeting, creatives, and bidding strategies.
• Monitor and report on key performance metrics (KPIs) including Reach & Impressions, CPV, CPM, CTR.
• Liaise with third-party digital agencies to create clear briefs and coordination.

Content Creation :

• Create compelling and engaging content for social media platforms, including TikTok, Instagram and YouTube.
• Develop content calendars and ensure timely delivery of social media posts.
• Stay up-to-date with the latest trends, challenges, and best practices on social media platforms.
• Work with graphic designers, videographers, and other content creators to produce high-quality visuals and videos.
• Focus on creating native content that resonates with the target audience and fits seamlessly within each platform.

Collaboration and Communication :

• Work closely with cross-functional teams, including creative, analytics, product, and sales teams.
• Communicate campaign performance and insights to stakeholders through regular reports and presentations.

Qualifications :

Education :

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Experience :

• 2+ years of experience in digital marketing, specifically in performance advertising and social media content creation.
• Proven track record of managing successful ad campaigns on TikTok, Meta (Facebook & Instagram), and Google.
• Prior experience in the FMCG or F&B industry is highly preferred.

Skills :

• Strong understanding of brand management and digital marketing principles and best practices.
• Proficiency in ad management platforms such as TikTok Ads Manager, Facebook Ads Manager, and Google Ads.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Active on social media and familiar with creating native content that fits seamlessly within each platform.
• Up-to-date with current trends, challenges, and best practices on social media platforms.
• Creative mindset with a keen eye for trends, design and content aesthetics.
• Strong communication and presentation skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.