Digital Marketing Specialist

Company Description IndoLinen has been a trusted provider of fine quality bed linen, food and beverage linen, bedding goods, and towels for over 16 years, serving primarily the hospitality industry on the Island of Bali. The company operates five stores across Bali and has built a strong reputation with both hospitality clients and household customers. IndoLinen focuses on steady, sustainable growth and makes strategic investments to secure the future of the brand and expand its market share. All linen products are produced, inspected, and packaged in-house to maintain consistent quality and variety, complemented by carefully selected bedding goods and towels from leading suppliers. Today, IndoLinen is recognized as a reliable go-to source for high-quality linen and home living products at competitive prices.

Role Description The Digital Marketing Specialist is a full-time, on-site role based in Bali, Indonesia. This position is responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, drive store traffic, and support sales across IndoLinen's retail locations. Daily tasks include managing social media channels, updating online content, coordinating promotional campaigns, monitoring web and campaign analytics, and reporting on performance. The role also involves collaborating with sales and merchandising teams to align digital initiatives with in-store activities, maintaining consistent brand messaging, and identifying new online marketing opportunities. The specialist will continuously test and refine digital strategies to improve customer engagement and return on marketing investment.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Candidates should possess skills in Social Media Marketing, including content planning, posting, and community engagement across major platforms.
• Candidates should possess skills in Web Analytics, with the ability to interpret data, track KPIs, and optimize campaigns based on performance insights.
• Candidates should possess excellent Communication skills, both written and verbal, for clear internal collaboration and effective customer-facing messaging.
• Relevant experience in retail, hospitality, or home living products marketing is beneficial.
• Familiarity with SEO, basic graphic design or content creation tools, and email marketing platforms is an advantage.
• Ability to work on-site in Bali, manage multiple projects, and meet deadlines in a fast-paced environment.
• A diploma or degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.