Digital Marketing Specialist

Company Description

Dune Liveaboard is a luxury liveaboard diving company with over 25 years of experience operating in the world's most stunning destinations, including Indonesia, the Maldives, and the Red Sea. Our fleet of modern liveaboard vessels is designed to deliver the perfect blend of comfort, safety, and adventure, offering unforgettable diving and cruising experiences for ocean enthusiasts around the globe. As part of the Dune World group, Dune Liveaboard is dedicated to providing exceptional liveaboard experiences that combine world-class diving, exploration, and hospitality. Our professional and passionate crew ensures every guest enjoys a seamless journey, both underwater and onboard. Join Dune Liveaboard, where ocean exploration meets world-class service.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist, based in Denpasar. The role focuses on managing SEO, paid advertising, website optimization, and analytics to drive B2C conversions, while collaborating with design and sales teams to support campaigns and improve overall digital performance.

Key Responsibilities

• Manage and optimize SEO strategies (on-page, off-page, technical, keyword research).
• Develop, maintain, and optimize websites for performance.
• Set up, monitor, and optimize Google Ads campaigns
• Monitor data and tracking using Google Analytics, Google Tag Manager, and Google Search Console.
• Prepare performance reports with insights and KPI-oriented recommendations.
• Coordinate with design and sales teams to support campaigns and promotions.
• Support basic CRM needs such as segmentation and integration.

Requirements

• Strong written and verbal English communication skills.
• 12 years of experience in digital marketing.
• Strong understanding of SEO, Paid Ads, website optimization, and analytics.
• Experience with Google Analytics, Google Search Console, Google Tag Manager.
• Ability to work independently and as part of a team.
• Creativity, critical thinking, and willingness to learn new AI-driven best practices.

Nice to Have

• Basic web development skills (HTML, CSS, JavaScript, WordPress).
• Experience using AI marketing tools for optimization and automation.