Digital Marketing Specialist

We are looking for an experienced Senior Digital Marketing professional to grow digital revenue for a fitness supplement brand in the FMCG industry. You will shape demand for each key product, turn consumer insights into effective campaigns, and work across teams to improve performance from awareness through purchase.

Responsibilities

• Own and drive digital revenue performance across key product SKUs, ensuring each product contributes consistently to business growth.
• Develop and execute digital demand strategies by defining target audiences, core messaging, and creative approaches across the full marketing funnel.
• Lead and direct creative performance by translating product insights into high-impact digital content and advertising concepts.
• Collaborate closely with Content, Video Production, and KOL teams to produce and optimize performance-driven creatives.
• Manage and optimize paid digital channels (Meta, TikTok, Google, and Marketplace Ads) with a strong focus on creative testing and scalability.
• Monitor and analyze key performance metrics including revenue per SKU, ROAS, cost per lead, and creative performance trends.
• Build demand through education-based and insight-driven marketing, reducing reliance on heavy promotions or discounts.
• Ensure alignment across Product, Creative, KOL, and Performance teams to deliver a consistent and effective brand and revenue narrative.
• Prepare performance reports and actionable insights to support data-driven decision making and continuous optimization.

Qualifications

• Minimum 2 years experience in performance-driven digital marketing, preferably in FMCG, supplement, fitness, or performance-based brands.
• Proven experience in managing revenue-focused digital initiatives, not just campaign execution.
• Strong understanding of consumer behavior, funnel strategy, and creative testing frameworks.
• Able to analyze performance data and translate insights into effective creative and demand strategies.
• Experienced in building demand through education, storytelling, and problem-solution messaging, beyond heavy reliance on promotions or discounts.
• Comfortable managing products SKU by SKU with a strong business and ownership mindset.
• Results-driven, structured, curious, and able to collaborate confidently with cross-functional teams and senior stakeholders.