Digital Marketing

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Scope:

This role is responsible for driving digital marketing performance and campaign through content optimization, search visibility, customer journey enhancement, and lead generation across digital channels.

Job Responsibilities:

1. Manage and optimize website content to enhance customer literacy, engagement, brand trust, and purchase intent while ensuring a consistent digital experience across channels.
2. Drive website visibility and lead generation through SEO, emerging AI-driven search platforms, and data-driven search optimization to support sales and agent recruitment.
3. Improve customer journeys and conversion performance by continuously enhancing website usability, UI/UX, and digital experiences based on best practices and user insights.
4. Execute and support digital marketing initiatives to achieve business KPIs, including customer app adoption, digital transactions, customer engagement, and recruitment objectives.
5. Leverage analytics, experimentation, and personalization tools to monitor performance, generate insights, and recommend continuous improvements to digital outcomes and business results.

Requirements:

• Bachelor's degree in Digital Marketing, Communications, Information Systems, Business, or a related field.
• Professional certification in SEO, web analytics, or digital optimization is an advantage.
• Minimum 3 years of experience in digital marketing, website management, or search optimization.
• Proven track record in driving digital performance, Customer engagement, lead generation and conversion performance.
• Experience with CMS platform, search optimization, web analytics, and digital marketing campaign.
• Experience working with cross-functional teams to deliver digital initiatives and business outcomes.
• Experience in financial services, insurance, or other regulated industries is preferred.
• Strong understanding of search optimization, keyword strategy, technical SEO, and content optimization.
• Knowledge of AI‑driven search trend, search behaviour and digital discoverability.
• Familiarity with Customer journey mapping, UX principles, and conversion optimization.
• Proficiency in web analytics, performance reporting and data-driven decision making.
• Effective communication and project coordination skills with the ability to collaborate across business and technology teams.
• Familiarity with Adobe CMS platform is an advantage.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.