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Digital Marketing Manager

Taihe Institute

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1-3 Years
4 months ago
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Job Description

Digital Marketing Manager

The Digital Marketing Manager plays a critical role in fostering effective communication externally and internally with Taihe, driving engagement and culture across the firm. This role requires a strong creative spirit, underpinned by an entrepreneurial can-do attitude, curiosity, and empathy. Strong communication skills, abstract and technical creativity, and the ability to adapt to an evolving industry are critical for success in this role.

This position is responsible for formulating and ensuring that employees and relevant audiences are informed of Taihe's global strategy and aligned with the goals and objectives of the firm. The Digital Marketing Manager will work closely with various leaders and Senior Fellows to ideate and distribute content that promotes transparency, collaboration, and a positive corporate culture.

Position Location

This position is remote. Remote employees may be occasionally requested to attend forums, events, and other functions, for which their expenses will be covered.

Qualifications

  • At least 1-3 years of relevant experience in Communications, Marketing, International Relations, Media, and/or related fields
  • Bachelor's degree in Communications, Public Relations, International Relations or a related field (Master's degree a plus).

Preferred Skills

  • Creative thinking and the ability to craft compelling messages.
  • Proficiency in digital marketing and social media platforms.
  • Strong project management and organizational skills.
  • Exceptional written and verbal communication skills, with a strong ability to craft compelling messages for various audiences.
  • Strategic thinker with the ability to align communication efforts with broader organizational goals.
  • Analytical mindset with the ability to measure and evaluate the impact of communication initiatives.
  • Strong interpersonal skills, with the ability to build relationships at all levels of the organization.
  • Familiarity with communication tools, platforms, and technologies.
  • Adept at working on and managing multiple priorities.
  • Knowledge of the AGILE management system is a plus.
  • Experience with programmatic marketing is a plus.

Key Responsibilities

Digital Content Strategy:

  • Partner with leadership and key stakeholders to develop and curate engaging and informative content.
  • Edit and approve announcements, articles, and other materials to convey important messages to employees and audiences.
  • Oversee and manage the overall look, feel, and tone of Taihe's digital brand.
  • Analyze and report on the effectiveness of communication initiatives, making data-driven recommendations for improvements.
  • Also, support the regular external communication efforts of key leaders on social channels including LinkedIn.
  • Explore and implement new communication tools and platforms (i.e. TikTok, Threads) to enhance internal communication effectiveness.

Leadership Communication:

  • Assist in crafting and delivering messages from senior leaders to employees, ensuring consistency and alignment with the company's mission and values.
  • Manage and maintain internal communication channels, ensuring they are up-to-date, user-friendly, and accessible to all employees.
  • Collaborate with other departments, such as design and administration, to ensure that internal communication efforts are integrated and aligned.
  • Build strong relationships with key stakeholders across the organization to gather insights, align messaging, and address communication needs.

Compensation

70,000 100,000 USD or equivalent currency per year

An employee's salary will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Taihe's total compensation package for employees. Other rewards include annual bonuses, paid time off, and region-specific benefits including time off for relevant cultural observances.

About Taihe

Founded in 2013, Taihe Institute (TI) is an independent, non-profit think tank based in Beijing, China, with satellite offices in the US and Germany. With a mission of facilitating mutual appreciation between civilizations and promoting global peace and development, TI provides informed analysis and expert recommendations supported by in-depth research. TI's open-minded inquiry provides diverse viewpoints for individuals, organizations, and governments seeking to better understand China and the wider world.

To date, Taihe has been commissioned for research initiatives by numerous governmental and non-governmental organizations on China's internal and foreign policies, regional economy, and social development. TI has developed connections with about 60 embassies and diplomatic institutions and has rich academic exchanges with prominent organizations and think tanks all over the world.

TI is also the initiator of the China Institute for Innovation & Development Strategy, a member of the Belt and Road Studies Network and the BRI International Green Development Coalition, and the Chair of the expert committee of the Innovation Center for China-U.S. Youth Exchange.

TI actively collaborates with international media outlets and publishes its research results through media and its official accounts on various online platforms, including a monthly online English publication, TI Observer.

For more information please visit: http://www.taiheinstitute.org/en/

Taihe is committed to diversity, equity, and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.

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