Adecco is partnering with a rapidly growing healthcare organization in Indonesia that is expanding its hospital network and strengthening its healthcare operations across multiple regions. As the organization continues to grow, they are looking for an experienced Digital Marketing Manager to build and scale our digital patient acquisition engine, combining SEO/SEM, content authority, CRM, and marketing automation into one connected growth system. This role will be seated in Cirebon, West Java.
Key Responsibilities:
Growth & Performance Marketing
- Own end-to-end SEO and SEM strategy to grow organic visibility and search rankings for priority service lines and specialties.
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other relevant platforms, with clear targets on cost-per-acquisition (CPA), lead quality, and ROI.
- Continuously test and optimize landing pages, ad copy, and conversion funnels to improve appointment-booking and inquiry conversion rates.
- Report on and take accountability for core KPIs: organic traffic growth, paid conversion rates, CPA, and overall marketing ROI.
Content & Brand Authority
- Develop patient-centric content (articles, guides, patient stories, video) that builds thought leadership in key specialty areas and supports SEO authority.
- Manage content calendars across the website, blog, social media, and email/newsletter channels.
- Maintain consistent brand voice and messaging across all digital touchpoints.
CRM, Automation & Patient Journey
- Build and manage marketing automation and CRM workflows to nurture leads, support patient communication, and maximize patient lifetime value.
- Map and optimize the end-to-end patient journey — from first digital touchpoint through appointment booking and follow-up.
- Where applicable, support medical tourism / cross-border patient acquisition journeys.
Reputation & Compliance
- Manage online reputation, including patient reviews and ratings across Google, Healthgrades, and other relevant platforms.
- Ensure all digital marketing activity complies with HIPAA, local healthcare advertising regulations, and data governance standards.
Strategy & Roadmap
- Design and maintain a multi-quarter/annual digital transformation roadmap covering content architecture, SEO authority, lead generation, CRM, automation, reputation management, and performance reporting.
- Use analytics dashboards and, where relevant, AI-assisted workflows to monitor performance and inform strategic decisions.
- Collaborate cross-functionally with clinical, operations, sales, and agency/vendor partners to align digital initiatives with hospital growth goals.
Qualifications
Required:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 4+ years of experience in digital marketing, with a track record of owning measurable growth outcomes (organic traffic, CPA reduction, ROI improvement).
- Experience in healthcare, hospital, or medical/clinical marketing specifically.
- Hands-on expertise in SEO/SEM, paid social, and paid search campaign management.
- Proficiency with Google Analytics, Google Ads, Meta Business Suite, and CRM/marketing automation platforms (e.g., HubSpot, Salesforce).
- Strong copywriting and landing page optimization skills.
- Strong analytical mindset with the ability to translate data into actionable strategy.
