Digital Marketing Manager

Genius Group is looking for a Bali based Digital Marketing Specialist who is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products/services. Their primary goal is to drive brand awareness, generate leads, and ultimately increase sales through various digital channels.

Genius Academy is an AI-powered digital learning platform within Genius Group, a fast-growing global education company listed on the New York Stock Exchange. With offices around the world, Genius Group is reimagining education for entrepreneurs, change-makers, and future leaders.

Through our web and mobile platform, a premium mentoring network, and global events, Genius Academy delivers a connected, community-driven learning experience.

We empower entrepreneurs to master the ABCs of the future, AI, Bitcoin, and Community, while building skills and networks that unlock real-world opportunities.

In 2025, our growth is fueled by three key pillars: expanding our Bitcoin Treasury as part of our long-term vision, scaling the Genius Education Model to reach and empower more learners worldwide, and launching Genius Cities, beginning with our flagship Genius City at Nuanu City in Bali a hub for innovation, learning, and collaboration.

Genius Academy is part of a broader movement to help the next generation of entrepreneurs thrive in a rapidly evolving world. We are reimagining education by building a connected, AI powered, and community-driven learning experience across web and mobile, through short-form, bite-sized videos bits and quizzes sparks.

Minimum Requirements

• 8+ years of professional experience in digital marketing, with a proven track record in high-growth environments.
• Global marketing experience demonstrated ability to run campaigns across multiple geographies, tailoring strategies to diverse audiences.
• Demonstrable success scaling marketing operations to drive multi-million-dollar revenue growth across products, platforms, or services.
• AI expertise strong curiosity, engagement, and demonstrable experience using AI tools, platforms, and strategies in marketing, lead generation, and automation.
• Leadership experience ability to set up, scale, and manage a small marketing team and work cross-functionally with product, sales, and operations.
• Proven expertise in growth marketing funnels from top-of-funnel awareness through to conversion, onboarding, and retention.
• Hands-on technical skills in performance marketing (SEO/SEM), analytics (Google Analytics, Tag Manager, attribution modeling), and marketing automation (HubSpot, ConvertKit, or similar).
• Proven results in lead generation at scale, with clear KPIs and case studies to demonstrate pipeline growth and ROI.
• Track record in brand building ability to combine performance-driven strategies with creative brand storytelling to drive awareness and credibility.
• Strong data-driven mindset, with the ability to set targets, report weekly on KPIs, and consistently optimize campaigns for ROI.

Responsibilities

• Campaign Management: Plan, execute, and optimize digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and display advertising.
• Content Creation: Collaborate with content teams to develop engaging and relevant content for various digital platforms.
• SEO/SEM Optimization: Conduct keyword research, manage bid strategies, and optimize website and ad copy for search engines.
• Social Media Management: Develop and implement social media strategies, manage social media accounts, and create engaging posts.
• Email Marketing: Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Analytics and Reporting: Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization.
• Website Management: Work with web development teams to ensure website functionality, user experience, and SEO best practices are met.
• Market Research: Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies.

Key Expectations of the Role

1. Build a Scalable Growth Engine Design and implement marketing systems, funnels, and automations that can scale with Genius Academys global expansion.
2. Deliver Measurable ROI Consistently track, optimize, and report on campaign performance with clear ROI across paid, organic, and email channels.
3. Scale Lead Generation Drive consistent month-on-month growth in qualified leads to fuel revenue into the multi-million-dollar range.
4. Master Paid Media Run high-performing paid campaigns (search, social, display) that generate predictable and profitable customer acquisition.
5. Expand Organic Reach Grow SEO rankings, content visibility, and social media engagement to position Genius Academy as a global thought leader.
6. Own the Customer Journey Build full-funnel campaigns that nurture prospects from awareness through to conversion and retention.
7. Integrate AI in Marketing Leverage AI tools, platforms, and workflows to increase efficiency, personalize campaigns, and stay ahead of industry trends.
8. Lead with Data Establish benchmarks, KPIs, and dashboards to ensure all marketing activity is data-driven and insights-led.
9. Build Brand Authority Elevate Genius Academys positioning as the go-to platform for AI, Bitcoin, and Community education through digital storytelling.
10. Collaborate Across Teams Partner with product, sales, and operations to align marketing with business objectives and deliver integrated campaigns.