Key responsibility – developing overall marketing strategy, planning, narrative and implementation for Boost in Indonesia – include but not limited to Branding, PR, Social, Performance marketing, CRM and trade marketing.
Work with multiple cross function team in ID and in collaboration with marketing team based in Malaysia to ensure brand narrative is consistent across SEA. Cross function teams may expand outside of Marketing such as Regional Creative/ content, product, partnership and merchant team.
Build the Boost Indonesia business narrative through local insights yet in-tune with Boost Masterbrand narratives.
Lead engagement to drive adoption, lead generation, transaction through understanding of the core offering, matching them to Merchant & Customer needs.
Plan and execute brand comms with media strategy relevant to business use case & the relevant target audience.
Set and manage annual/ half yearly/ quarterly media strategy and planning principle including best use of media budget.
Work together with relevant teams such as Social, Digital, to develop creative ideas / communications rooted in strategy as well as engaging and relevant to the target segment.
Advocate and guide teams on latest offline to online conversion tactics & measurement for success.
Analyze campaign performance by reviewing target vs outcome, prepare learnings for optimization.
Identify opportunity with creative use of media channel that could deliver impactful outcome, owning a unique media space and memorable to consumers or create consumer engagement, shareability/ talkability
Requirements
Bachelor's degree in business, marketing, mass comm or related field.
10 years of experience in a similar capacity at a media agency, media owner or in-house team.
Experience in offline media management i.e.: TV, radio, OOH.
Experience in integrated communication and media planning.
Self-starter and strong team player who is willing to proactively take on projects and initiatives and coming up with creative solutions on communications & media.
Strong ownership, responsible, structured and precise working attitude, with great attention to details, have eye for data analysis.
Familiar with project management and able to set up efficient workflow and processes, set up metrics to measure success and are familiar with budget control.
Excellent in excel and ppt skills.
An impressive portfolio that demonstrates your ideation and crafting capabilities.
Strong background in branding and communications.
Digital creative experience is a must.
Familiar with planning communication on various channels, from digital paid ads to below-the-line communications materials to old-fashioned billboards (ATL, BTL and digital platforms).
Fluent and excellent in both verbal and writing English & Bahasa Indonesia.
