Digital Marketing Junior Manager

Job Description

• Plan, execute, and optimize digital marketing campaigns across Google, Meta, and TikTok Ads.
• Manage end-to-end campaign activities, including campaign setup, audience targeting, budgeting, monitoring, and optimization.
• Develop and execute digital acquisition strategies to drive traffic, customer acquisition, and business growth.
• Analyze campaign performance and translate data into actionable optimization strategies.
• Monitor key metrics such as CAC, ROAS, CTR, CVR, and conversion performance.
• Conduct A/B testing on creatives, audiences, placements, and campaign strategies to improve performance.
• Collaborate with Creative, Commercial, Product, and other relevant teams to align campaigns with business objectives.
• Manage campaign budgets and ensure efficient media spending.
• Stay updated on digital advertising trends, platform updates, and best practices.

Requirements

• Minimum 5 years of experience in Digital Marketing, Performance Marketing, or a related field.
• Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads.
• Strong understanding of digital acquisition and performance marketing principles.
• Experienced in campaign optimization, budget management, and performance analysis.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Comfortable working with campaign performance metrics such as CAC, ROAS, CTR, CVR, and conversion funnel.
• Experience working cross-functionally with creative, product, commercial, or business teams.
• Able to independently manage multiple campaigns and priorities.
• Experience in e-commerce, retail, marketplace, or consumer-facing businesses is a plus.