Digital Marketing Intern (Performance Marketing Focus)

Jack & Transfez - Digital Marketing Intern

We embarked on our journey in 2020 with the Transfez app, aiming to simplify cross-border transfers that were previously limited to banks and legacy players. However, as we progressed and gained insights from our valued clients, particularly businesses, we realized that there were additional pain points they encountered beyond cross-border transfers. By actively listening and interacting with them, we developed a solution: Transfez for Business.

Jack replaces the Transfez for Business platform. As Jack will be the new face of the company brand, the Transfez consumer app will continue to be a vital part of our family as part of the Jack ecosystem.

Jack, as an all-in-one financial platform, integrating Corporate Card, International & Local Transfer, Bill Payment, Payroll, and Reimbursement for complete financial solutions, aimed to empower businesses from all sizes including startups, SMEs, and established enterprises.

As our product offerings have expanded, we are also expanding our team to match our own growth. We are looking for team players who are passionate about creating solutions for our customers and communities. As part of a small and lean team, you will have a very direct impact on the success of the company.

Responsibilities

Primary Responsibilities: Performance Marketing (80%)

• Regional Campaign Operations: Assist in the setup, launch, and daily monitoring of digital ads across Indonesia and Singapore via Apple Search Ads, Google, Meta, and TikTok.
• Tracking & Attribution: Use AppsFlyer to monitor cross-border performance, ensuring accurate data attribution for both markets.
• VP Reporting: Compile weekly performance and conversion reports for the VP of Growth, highlighting market-specific trends and ROI.
• Creative Pipeline: Coordinate with the design team to localize and refresh ad assets tailored to Indonesian and Singaporean audiences.
• Budget Hygiene: Daily monitoring of spending to ensure regional budgets are utilized efficiently without overspending.

Supporting Responsibilities: CRM & Coordination (20%)

• CRM Support: Help schedule regional push notifications, emails, Whatsapp blast or in-app promotions to keep our user base engaged.
• Coordination: Support the VP of Growth and CRM Executive with administrative or campaign-related tasks as needed during the manager's absence. This includes reporting and coordination with vendors.

Requirements

• Analytical Rigor: Strong with numbers and Excel; you'll be expected to give recommendations to improve performance based on data.
• Communication: Able to communicate thoughts and ideas in a clear and concise way, both verbally and in writing.
• Tools: Familiarity with AppsFlyer and ad platforms (e.g Meta Ads, Google Ads, Tiktok Ads) is highly preferred. Experience with reporting dashboards such as Metabase is a plus.
• Commitment: Must be available for the full 6-month duration to bridge the maternity leave gap.