We are seeking a motivated and detail-oriented DigitalMarketing Executive (SEO & Performance Marketing) with strong expertise in SEO and performance marketing to join our marketing team for Montigo Resorts. The ideal candidate should have prior experience in hospitality or tourism with a strong focus on digital user acquisition and campaign optimisation.
Key Responsibilities
SEO & Organic Growth
- Plan and execute SEO strategies to improve organic search rankings and website traffic
- Conduct keyword research, competitor analysis and SEO audits within the hospitality/tourism industry
- Optimise website content, landing pages and metadata to improve search visibility and lead generation
- Monitor SEO performance using tools such as Google Analytics and Google Search Console
- Identify opportunities for link-building, content partnerships and organic growth initiatives
Digital & Performance Marketing
- Assist in planning and executing digital marketing campaigns across platforms such as Facebook, Instagram, TikTok and other social media channels
- Support performance marketing strategies focused on user acquisition and campaign optimisation
- Campaign set-up on Meta Ads, Google Ads and TikTok Ads
- Monitor, analyse,and report campaign performance metrics including CPA, ROI, CTR and conversion rates
- Conduct A/B testing and creative optimization to improve campaign performance
Market & Campaign Support
- Conduct market research and competitor analysis to identify trends and growth opportunities
- Plan and execute EDMs for Montigo Resorts and its properties (eg. MailChimp)
- Updating of Google Business Profiles
- Work closely with internal teams and external partners to ensure smooth campaign execution
- Prepare regular performance reports and provide actionable insights to improve marketing effectiveness
Required Skills
- Bachelor's degree in Marketing, Tourism, or a related field
- 2–5 years of experience in digital marketing with strong hands-on SEO and/or performance marketing experience
- Strong understanding of digital acquisition funnels and performance-driven marketing models
- Familiarity and hands-on experience with marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, TikTok Ads Manager, and SEO tools.
- Familiarity with CMS platforms such as WordPress and email marketing platforms such as Mailchimp, or similar tools.
- Strong research skills with the ability to conduct keyword research, competitor analysis, audience profiling, and market intelligence.
- Strong analytical mindset with ability to interpret data and generate actionable insights.
- Ability to manage multiple campaigns in a fast-paced, high-performance environment.
- Excellent communication skills in English and Bahasa.
- Experience in Tourism or Hospitality industry is an advantage
Depending on experience, this position may be offered at either the Marketing Executive or Senior Marketing Executive level. If you are keen to apply for the position, kindly email your detailed resume to [Confidential Information]
Please note that only shortlisted candidates will be notified.
