Digital Marketing Executive

Job Title: Digital Marketing Executive (SEO & GEO)

Company: Raffles Jakarta Design Institute & Business School

Workplace type: On-site

Location: Jakarta, Indonesia

Job type: Full-time

Role Summary:

Raffles Jakarta is seeking a Digital Marketing Executive specializing in Organic Search (SEO), Generative Engine Optimization (GEO), and Conversion Rate Optimization (CRO). In this role, you will be responsible for maximizing Raffles Jakarta's organic visibility across Google and emerging AI search engines (ChatGPT, Google AI Overviews, Perplexity) to generate qualified prospective student leads.

Key Responsibilities:

• Track and optimize brand authority across generative AI answer engines (GEO) and search platforms.
• Execute on-page optimization, content structure (FAQs, schema), and keyword strategy on Wix.
• Maintain Google Search Console health, resolving crawl, index, and page experience issues.
• Manage and optimize Google Business Profile to capture local high-intent search queries.
• Optimize intake campaign pages and calls-to-action to maximize organic lead conversion.
• Provide clear weekly organic performance data and lead insights.

Requirements:

• 1–3 years of proven experience in SEO, digital content, or organic traffic acquisition.
• Solid grasp of search engine indexing, semantic search, and AI-driven discovery trends.
• Proficiency with Google Search Console, Google Analytics 4, and modern CMS platforms (Wix).
• Professional fluency in written English and Bahasa Indonesia.
• Plus: Basic design layout proficiency (Canva) and familiarity with YouTube/social search optimization.

Send your updated CV and portfolio to: [Confidential Information] with the subject Digital Marketing Executive - [Your Name], or apply directly via the link below.