Digital Marketing & Ecommerce Lead

We are a fast-growing FMCG company in Indonesia specializing in beauty, health, and wellness products. Our company is committed to elevating confidence through innovative and effective solutions, with a strong focus on quality, accessibility, and continuous product innovation. We consistently strive to develop high-performing products that meet evolving consumer needs and market trends, with the ambition to become a leading player in the industry and shape the future of beauty and wellness.

Currently, we are looking for a passionate and result-oriented Digital Marketing & E-Commerce Lead with a strong focus on Performance Ads to drive our online revenue and scalable customer acquisition. The ideal candidate will play a pivotal role in planning, executing, and scaling high-impact paid performance campaigns across top digital and e-commerce platforms while optimizing media spending to deliver maximum ROI.

Responsibilities

1. Define and manage targeting, placement, bidding, campaign settings, and budget allocation across paid media and marketplace channels.
2. Execute real-time budget reallocations or campaign pauses based on performance metrics.
3. Propose and execute promotional campaigns driven by product performance evaluations.
4. Manage end-to-end paid media (Meta, TikTok, Google) and marketplace campaigns (Shopee, Tokopedia, Lazada), including affiliate and live commerce operations.
5. Determine testing priorities, evaluate A/B test results, and decide whether to scale, optimize, or discontinue specific campaigns, creatives, offers, or landing pages.
6. Propose and lead operational customer relationship strategies across all channels to drive retargeting, audience segmentation, and repeat purchases.
7. Propose e-commerce and ad effectiveness metrics, establishing monitoring cadences and data-driven evaluation methods.

Requirements:

1. Minimum 5+ year of experience in performance marketing with 3 years in a supervisor/senior role in Personal care/beauty industry/FMCG or related field
2. Proven success in managing and optimizing Google Ads and E-Commerce Ads (Shopee, Lazada, Tokopedia)
3. Strong analytical skills with proficiency in data analysis tools
4. Detail-oriented with experience in A/B testing
5. Excellent communication and teamwork skills
6. Strategic mindset with the ability to identify growth opportunities
7. Willing to work (WFO) in Jakarta