Digital Marketing & Social Media Specialist (Batam-based)

2-4 Years

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Early Applicant

Job Description

Responsibilities

Execute comprehensive digital marketing strategies.
Plan and manage social media content calendars across platforms.
Launch, manage, and optimize paid ad campaigns on Facebook, Instagram, TikTok, and Google Ads.
Support e-commerce promotions and online sales initiatives.
Conduct keyword research and implement SEO strategies.
Monitor campaign performance and optimize based on KPIs.
Prepare performance reports and insights for internal review.
Collaborate with internal teams to ensure brand-aligned messaging.
Stay updated with social media and advertising trends.

Requirements

Requirements

24+ years of experience in digital marketing, social media, and paid advertising.
Practical experience managing paid ads on Meta (Facebook & Instagram) and Google Ads.
Understanding of social media content formats and what performs across platforms.
Knowledge of SEO best practices.
Understanding of what content works across different platforms.
Understanding of fitness culture and streetwear trends.
Experience with e-commerce marketing.
Proficiency with analytics tools (Google Analytics, Meta Business Suite, Ads Manager).
Excellent copywriting and communication skills.
Strong analytical skills.
Organized and able to work independently.

Nice To Have

Experience in fitness, wellness, or fashion industries.
Email marketing platform expertise (e.g., Mailchimp, Brevo, Klaviyo, HubSpot, etc.).
Video content strategy knowledge.
Experience scaling marketing operations.