Digital Marketing (Agency)

Key Responsibilities:

Manage 512 client campaigns simultaneously

Plan and optimise paid advertising campaigns across:

Google Ads (Search, Display, Performance Max)

Meta Ads (Facebook & Instagram)

LinkedIn Ads (B2B)

Microsoft / Bing Ads (when required)

Handle campaign setup, budget allocation, optimisation, and scaling

Run A/B testing and campaign performance improvements

Set up conversion tracking (GA4, GTM, Pixels)

Execute retargeting and lead generation campaigns

Review landing page and funnel performance

Support CRM integration and basic marketing automation

Prepare weekly updates and monthly performance reports

Track KPIs including CPL, ROAS, and conversion rate

NOTE : AI tools may be used to support ad copy generation, keyword research, and performance analysis to improve workflow efficiency.

Requirements:

Bachelor's Degree in Marketing, Business, IT, or related field, OR equivalent practical experience

Minimum 3 years of experience in Digital Marketing

Experience with Google Ads, Meta Ads, SEO, and Lead Generation

Knowledge of GA4, Google Tag Manager, and SEMRush

Experience setting up conversion tracking

Experience targeting ads outside Indonesia/other countries

Ability to manage multiple client campaigns

Fluency in English

Nice to have:

Agency experience

Experience working with international clients

Knowledge of funnel strategy, CRM, or marketing automation

Experience using AI tools for marketing workflows