Designer Lead

We're looking for a talented and driven Design Lead to lead our design team and shape the visual direction of our clients brands. In this role, you will be leading and mentoring a team of designers, produce and oversee design assets whilst continuously collaborating to produce assets and new innovations. If you're a creative leader who loves building beautiful, on-brand work and thrives in a fast-paced team environment — we'd love to hear from you!

Responsibilities

1. Creative Leadership

• Establish Design Vision: Develop and maintain the overall visual style and design direction for all client projects and internal marketing initiatives.
• Creative Direction: Provide guidance to designers on how to execute the design vision, including the development of mood boards, color palettes, typography choices, and imagery.
• Innovation and Trendspotting: Stay ahead of design trends, bringing fresh ideas to the team and ensuring the agency's designs feel contemporary and on-trend.

2. Design Execution and Oversight

• Design Production: Oversee and contribute to the production of various design assets, including social media graphics, brand guidelines, website elements, email templates, infographics, advertisements, and other marketing materials.
• Quality Control: Review and challenge work produced by designers team, ensuring that it meets standards for visual quality, consistency, and branding.
• Project Management:Manage multiple design projects at once, ensuring that deadlines are met, deliverables are aligned with client expectations, and projects stay within scope.

3. Cross-Team Collaborations

• Cross-functional Collaboration: Work closely with content team, project team and others to align design with the broader content and marketing strategies. Ensure that designs support storytelling and messaging.
• Client Interaction: Present and explain design or branding concepts to clients, gather feedback, and make revisions based on client input, ensuring that the final product aligns with client goals and expectations.

4. Team Leadership and Development

• Mentoring: Provide mentorship and guidance to junior designers, helping them develop their skills and advance in their careers. Offer constructive feedback and create a positive learning environment.
• Resource Allocation: Delegate tasks within the design team based on skillset and project priorities. Ensure that team members have the resources and support they need to succeed.
• Process Improvement: Develop and refine design workflows, ensuring that the team works efficiently and effectively. Standardize design processes to streamline production.

5. Design Software & Tools Management

• Design Tools Proficiency: Maintain expertise in design software - predominantly Adobe Creative Suite and Figma and determine which tools are best suited for specific projects. Ensure the team is proficient in using the required software.
• Template Creation: Develop reusable design templates for common projects (e.g., social media ads, email templates), streamlining the creative process for both the team and clients.

Day-to-Day Activities:

Design Review and Feedback Sessions:

• Review work produced by the design team (mockups, drafts, finished pieces) and provide constructive feedback.
• Hold daily or weekly design meetings to track project progress, discuss roadblocks, and ensure alignment across the team.

Client Briefings and Presentations:

• Meet with clients or internal stakeholders to understand project requirements, brand guidelines, and specific design needs.
• Present design concepts and receive feedback, making revisions as necessary.

Creative Brief Creation:

• Develop detailed creative briefs for design projects, ensuring that the vision, goals, target audience, and timelines are clearly outlined.

Hands-on Design Work:

• Work on complex design tasks that require high-level skills and creativity (e.g., large-scale infographics, website landing page design, video graphics).
• Produce mockups, wireframes, and final design deliverables for client review.

Collaboration with Marketing/Content Teams:

• Participate in brainstorming sessions with content and strategy teams to understand the objectives of marketing campaigns.
• Ensure the design complements the content strategy and enhances the user experience (UX) and message clarity.

Administrative Tasks:

• Manage schedules, project timelines, and resources within the design team.
• Ensure proper file management and asset organization (for example, creating a central asset library for easy access to all project materials).

Qualifications

• Knowledge of Adobe Creative Suite (e.g. Illustrator, Photoshop, InDesign) or any equivalent design softwares.
• Experience with creative branding, Ul/UX design, video editing and motion graphics are a plus point.
• Must be able to apply style guides creatively while upholding brand identity across multiple clients.
• Strong creative, organisational, problem-solving and time management skills.
• Possess strong conceptual skills, high level sense of design, layout and typography, a broad thinker who is able to offer a variety of design solutions.
• Excellent interpersonal and communication skills
• Expert knowledge in graphic design production process
• Work and communicate well with tight deadlines in a dynamic team environment.
• Minimum 2-3 year exeperience
• Experience in managing a team and collaborating with different departments within the organization