Data & Insights Associate

Job Title: Data & Insights Associate

Reports To: Founder 

Employment Type: Full-time

Team: Works alongside Ops & Seller Center, Affiliate & Livestream, Content, and Customer Service functions;

Role Summary

The role is the Founder's right hand — turning the Founder's vision into real impact using data & insights. We're looking for an AI-savvy, strong Data & Insights Associate to build automation and AI-powered tools that turn large-scale operational data into insights the team can actually act on.

Key Responsibilities

Business insights

• Extract, process, and analyze large datasets
• Perform deep-dive analyses to business performance, uncover trends, identify opportunities, and diagnose business problems
• Understand business needs and provide data-backed recommendations
• Translate complex analytical findings into clear, concise, recommendations
• Conduct ad-hoc analysis to support strategic initiatives and business problems
• Building and maintaining clear, accurate, and user-friendly dashboards and reports (e.g. Sales channel, affiliates performances)

Company Strategy & Target setting

• Support the yearly revenue and growth targets with the Founder 
• Define OKRs for each role/function across the team
• Set and cascade monthly targets by channel 
• Track weekly and monthly progress against targets and surface insights/course corrections

Data Pipeline & Integration

• Design, build and operate data ingestion and integration pipelines from e-commerce platforms (TikTok Shop, Shopee, and future platforms/marketplaces) into internal systems and dashboards
• Maintain and troubleshoot existing pipelines — monitor for failures, data gaps or sync errors, and resolve issues before they affect reporting
• Ensure data accuracy, consistency and timeliness across all ingested sources; reconcile discrepancies between platform-reported and internal figures
• Continuously improve and automate the performance dashboard(s) so key metrics update with minimal manual pulling/copy-pasting

AI & Workflow Automation

• Leverage AI tools for data workflows, analysis and automation (e.g. auto-generating insights, summarizing performance, flagging anomalies)
• Identify repetitive, manual reporting or data-entry tasks across teams and automate them using AI tools, scripts, or no-code platforms (e.g. Zapier, Make, n8n, Google Apps Script)
• Pilot and evaluate new AI/automation tools relevant to e-commerce operations, and recommend adoption where they save meaningful time or improve accuracy

Requirements

• 2+ years of hands-on experience in a data analytics, business intelligence for e-commerce platforms in SEA such as Shopee, Tiktok, Lazada
• Strong proficiency in Python (automation, scripting, data pipelines) and SQL
• Experience in designing, building or implementing solutions using relevant AI and workflow automation tools
• Demonstrated ability to gather user insights independently, including conducting conversations, mapping processes, and synthesising findings into clear recommendations
• Solid problem-structuring, analytical thinking, and ability to independently scope and deliver projects