Job Title: Data Analyst / Senior Analyst (AEP & Business Intelligence)
Location: Remote
Level: Analyst / Senior Analyst
About Our Client
Our client is a leading company in digital marketing and customer experience, helping global brands leverage data to drive sales and optimize marketing performance. They are focused on transforming raw data into actionable insights and delivering measurable business impact.
Position Summary
We are seeking a data-driven and technically skilled Data Analyst/Senior Analyst to join our clients team. The role involves transforming raw data from Adobe Experience Platform (AEP) into actionable business insights and building dashboards to track marketing campaigns, sales performance, and customer behavior. The ideal candidate is passionate about data storytelling, has strong experience in business intelligence, and can collaborate with multiple stakeholders to drive data-informed decisions.
Key Responsibilities
- BI & Dashboard Development: Design, build, and maintain interactive dashboards in Tableau, Looker, or Power BI to track KPIs for marketing campaigns and sales data.
- Data Integration & Modeling: Connect to AEP, extract relevant datasets, and model data for visualization and analysis.
- Data Querying & Analysis: Explore, extract, and manipulate data to answer key business questions.
- Insight Generation: Analyze data to identify trends, patterns, and anomalies; translate findings into actionable recommendations.
- Data Governance & Maintenance: Ensure data accuracy, consistency, and reliability; maintain data pipelines feeding dashboards.
- Stakeholder Collaboration: Work with marketing managers, sales teams, and leadership to understand analytical needs and deliver actionable insights.
Required Skills & Qualifications
Must-Have Skills (One-Line): SQL, Python/R, Tableau/Looker/Power BI, Adobe Experience Platform (AEP), Data Modeling, Dashboard Design, Data Analysis, Marketing & Sales Analytics
Technical Skills:
- Data analysis and programming using SQL, Python, or R.
- Hands-on experience with BI tools (Tableau, Looker, Power BI), including building dashboards from scratch, calculated fields, and managing data sources.
- Experience with AEP data architecture (schemas, datasets, query service) is a strong plus.
- Solid understanding of data warehousing concepts and maintaining analytical data models.
Experience:
- Analyst: 2+ years in data analysis, BI, or similar field.
- Senior Analyst: 4+ years in data analysis, BI, or similar field.
Other Qualifications:
- Analytical mindset with the ability to break down complex problems.
- Excellent verbal and written communication for both technical and non-technical audiences.
- Experience analyzing marketing campaign data (attribution, ROI, segmentation) and sales data (funnel analysis, performance tracking) is a plus.
Bachelors degree in Computer Science, Statistics, Mathematics, Economics, or related quantitative field.
