Data Analyst Officer

About the Role

As a Data Analyst Officer, you are responsible to analyze customer, transaction, and membership data to generate actionable insights that support the growth and optimization of Kawan Lama Group's loyalty and membership ecosystem. This role will translate customer and business data into insights that improve member acquisition, engagement, retention, customer value, and the effectiveness of loyalty and CRM initiatives across business units.

Responsibilities :

• Analyze customer and membership data to understand customer behavior, purchasing patterns, engagement, retention, and churn.
• Monitor membership performance across key metrics, including new members, active members, repeat purchase, purchase frequency, customer retention, and member contribution to sales.
• Conduct customer segmentation based on transaction behavior, customer lifecycle, spending patterns, product preferences, and engagement.
• Monitor and evaluate the performance of loyalty and membership programs across relevant business units.
• Analyze member vs. non-member sales, transaction contribution, frequency, average transaction value, redemption behavior, and program engagement.
• Evaluate loyalty mechanics, benefits, rewards, points, vouchers, and other member initiatives to understand their impact on customer behavior.
• Measure campaign performance through metrics such as conversion, incremental sales, transaction frequency, average basket size, redemption, retention, and ROI.
• Support the CRM team in developing data-driven customer targeting and segmentation.
• Generate insights on customer behavior across brands, business units, stores, channels, and geographic areas.
• Develop and maintain dashboards and regular reports covering membership, customer, loyalty, and CRM performance.

Requirements :

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Information Systems, or a related field.
• 1-3 years of experience as a Data Analyst, Customer/CRM Analyst, Business Analyst, Marketing Analyst, or similar role.
• Experience handling customer, membership, CRM, loyalty, or transactional data.
• Strong proficiency in Python, R, SQL, and Microsoft Excel/Google Sheets.
• Experience with Power BI, Tableau, Looker Studio, or other data visualization tools.
• Understanding of customer segmentation, RFM analysis, cohort analysis, retention/churn analysis, and campaign performance analysis.
• Strong analytical and problem-solving skills with a high level of attention to detail.
• Able to translate complex data into clear business insights and actionable recommendations.
• Strong communication and stakeholder management skills.
• Experience in retail, e-commerce, F&B, FMCG, or other customer-centric industries is highly preferred.

About Kawan Lama Group

Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.