What You'll Do:
1. CRM Strategy & Execution:
- Develop and implement CRM strategies to enhance customer engagement, retention, and loyalty.
- Manage and optimize Everbest's customer database to segment customers effectively.
- Collaboratively plan and align campaign calendar with brand, marketing and Ops team.
- Established a structured and wel planned content strategy for Everebest, EVB and Tracee.
2. Customer Data Analysis & Insights:
- Monitor and analyze customer data to identify shopping behavior and trends.
- Generate insights and reports to guide marketing and sales strategies.
- Generate insights by purchase frequency, age, product preference to improve repeat and quality transaction (active rate, repeat rate, UPT,ATV)
- Track campaign performance and suggest optimizations based on data-driven insights.
3. Loyalty Program Management:
- Develop and enhance Everbest's loyalty program to drive active and repeat rate.
- Collaborate with the retail and e-commerce teams to implement customer rewards initiatives.
4. Personalized Customer Journeys:
- Create automated customer journeys based on lifecycle stages (e.g., welcome series, reactivation, post-purchase follow-ups).
- Develop segmentation strategies to ensure the right messaging reaches the right audience.
- Leverage member data based on behavior, preferences an dpurchaase history to deliver tailored and relevant interaction.
5. Collaboration & Coordination:
- Work closely with the e-commerce, digital marketing, and retail teams to align CRM activities with overall business goals.
- Partner with IT and data teams to enhance CRM system capabilities and ensure smooth integration with other platforms.
6.Customer Support & Engagement:
- Enhance post-purchase communication to improve customer satisfaction.
- Monitor customer feedback and collaborate with internal teams to improve customer experience.
We'd love to hear from people with:
1. Education & Experience:
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- 2-5 years of experience in CRM, customer loyalty programs, or email marketing.Experience in fashion, retail, or e-commerce industries is a plus.
2.Technical Skills:
- Proficiency in CRM software.
- Strong analytical skills with experience using Google Analytics, BI tools, or customer data platforms.
- Knowledge of email marketing tools and automation platforms.
3.Soft Skills:
- Strong strategic thinking and problem-solving skills.
- Excellent communication and project management skills.
