This role will enable Customer Growth & Marketing (CGM) teams to scale acquisition, retention, and campaign execution efficiently by reducing manual work, improving data reliability, and standardizing processes through better systems, automation, and operating frameworks.
Key Responsibilities
- Marketing Process & Workflow Optimization
- Map and redesign end-to-end CGM workflows, from campaign planning and budget allocation to execution, tracking, and post-mortem.
- Identify and address bottlenecks across general CGM business processes, including but not limited to:
- Budget request and approval flows
- Campaign and experimentation lifecycle
- Reporting and data tracking
- Drive the transition from fragmented and manual workflows into standardized, scalable operating models.
- Standardization, SOP & Governance
- Develop and implement standardized SOPs, templates, and guardrails across Customer Growth & Marketing to ensure consistent execution and reduce operational risk.
- Build structured operational playbooks (e.g., promo playbook) and automation SOPs to improve repeatability and reduce dependency on manual coordination.
- Establish clear documentation frameworks for campaign briefs, execution steps, and post-mortem processes to ensure learnings are captured and reused.
- Data, Dashboard & Automation Enablement
- Drive initiatives to automate marketing reporting and performance tracking, reducing reliance on manual data pulls and spreadsheets.
- Work with Data and Analytics teams to define reporting requirements and improve data availability, accuracy, and usability for CGM teams.
- Identify and prioritize opportunities where automation or tooling can significantly improve operational efficiency and decision-making speed.
- Cross-Functional Execution & Platform Collaboration
- Collaborate closely with Product, Data, Finance, and other stakeholders to support implementation of process or platform improvements at an operational level.
- Support testing, rollout, and iteration of new tools, dashboards, and workflows to ensure they meet day-to-day CGM operational needs.
Requirements
Minimum Qualifications:
Education
- Bachelor's degree in Business, Marketing, Information Systems, Engineering, Data Analytics, or other relevant fields.
- Candidates from other disciplines are welcome, provided they demonstrate strong experience in process improvement, data handling, and cross-functional project work.
Experience
- Minimum of 4 years of experience in Marketing Operations, Growth Operations, Business Operations, or similar roles.
- Proven track record supporting high-volume campaign environments and cross-functional marketing initiatives.
Process & Operational Excellence
- Strong experience mapping, redesigning, and standardizing end-to-end workflows into scalable SOPs.
- Demonstrated ability to identify bottlenecks, reduce manual work, and improve operational turnaround time.
Data & Reporting
- Solid understanding of marketing performance metrics and reporting frameworks.
- Proficiency in spreadsheet and presentation tools (e.g., Excel / Google Sheets, PowerPoint / Slides).
- Familiarity with BI and dashboarding tools (e.g., Tableau, Looker, Power BI, or equivalent) and ticketing tools (e.g JIRA)
- Hands-on experience working with dashboards to define, build, or improve reporting structures.
Automation & Platform Collaboration
- Experience driving or implementing process automation and system improvements.
- Proven ability to work with Product, Data, or Engineering teams to translate business needs into scalable solutions.
Stakeholder & Change Management
- Strong stakeholder management and communication skills across Marketing, Finance, and Data teams.
- Experience driving adoption of new tools, processes, or ways of working through training and enablement.
Personal Attributes
- Structured, systems-thinking mindset with strong attention to detail.
- Proactive, ownership-driven, and comfortable operating in fast-paced, evolving environments.
