Key Responsibilities:
- Plan and Execute customer campaign strategies aligned with business objectives.
- Identify target segments and create relevant campaign messages and offers.
- Manage end-to-end campaign execution across channels (email, WhatsApp, telemarketing, events), ensuring timely delivery and compliance.
- Monitor campaign performance, analyze results, and optimize tactics for maximum impact.
- Oversee customer communication requests, ensuring SOP compliance and consistency for promotional messages.
- Collaborate with internal teams and external partners to ensure integrated campaign planning and execution.
- Prepare campaign reports and actionable insight.
- Ensure all activities comply with company policies and data privacy regulations.
Job Requirements:
- Bachelor's degree in marketing, Business, Communication, or a related field.
- 3-6 years of experience in customer campaigns or marketing roles.
- Experience in CRM or campaign management tools and data analysis; experience with MoEngage is an advantage.
- Strong communication skills, with professional proficiency in English.
- Demonstrated ability to manage multiple campaigns and work effectively across functions.
Key Performance Indicators:
- Campaign response and conversion rates
- Customer acquisition, engagement, and repurchase metrics
- Campaign ROI and cost efficiency
- Campaigns executed on schedule
