CRM & Loyalty Senior Executive

Key Responsibilities:

• Develop, implement, and manage CRM campaigns, focusing on customer retention, reactivation, and acquisition.
• Analyze customer data and segmentation to target personalized communication strategies.
• Oversee the execution of multi-channel CRM campaigns, including email, SMS, and push notifications.
• Track and report on campaign performance, ensuring KPIs such as open rates, click-through rates, and conversions are met.
• Collaborate with the marketing, product, and customer service teams to align CRM strategies with business goals.
• Manage and optimize the customer loyalty program, ensuring engagement, redemption, and retention targets are achieved.
• Conduct A/B testing on messaging and offers to drive continuous improvement.
• Provide insights and recommendations based on customer behavior, trends, and loyalty tier movements.
• Stay up-to-date with CRM tools and trends, ensuring the adoption of best practices.

Requirements:

• Minimum 2 years of experience in CRM, loyalty, or customer engagement roles, preferably in retail or e-commerce.
• Strong understanding of CRM tools and platforms (e.g., Salesforce, Capillary, or similar).
• Proficient in data analysis, segmentation, and campaign performance tracking.
• Excellent communication skills, both written and verbal, with the ability to collaborate cross-functionally.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Analytical mindset with experience in A/B testing and performance optimization.
• Experience managing loyalty programs and developing customer retention strategies.
• Detail-oriented with the ability to interpret customer insights and translate them into actionable plans.
• Proficiency in tools like Excel, Google Sheets, and CRM software is essential.