Adecco is partnering with a leading digital consumer platform in the Automotive Technology (AutoTech) sector to identify a CRM & Analytics Manager / CRM & Loyalty Program Manager (Automotive Technology).
This is an exciting opportunity for a data-driven CRM professional to lead customer lifecycle management, loyalty initiatives, customer analytics, and personalization strategies. The successful candidate will play a pivotal role in driving customer acquisition, engagement, retention, and lifetime value through effective use of CRM, data, and insights.
Key Responsibilities
- Develop and execute CRM and customer lifecycle strategies to drive acquisition, engagement, retention, loyalty, and revenue growth.
- Lead customer data management and governance initiatives, ensuring a reliable and unified customer view across multiple touchpoints.
- Build customer segmentation and profiling frameworks using demographic, behavioral, transactional, and lifecycle data.
- Design, implement, and optimize CRM campaigns across onboarding, engagement, cross-sell, retention, loyalty, churn prevention, and reactivation programs.
- Manage loyalty programs and assess program effectiveness through customer analytics and performance measurement.
- Deliver customer insights and business recommendations through analytics, dashboard development, and reporting.
- Partner closely with Marketing, Digital, Product, Commercial, and Technology teams to drive customer-centric initiatives.
- Lead CRM capability development, marketing automation initiatives, and continuous process improvements.
- Manage and mentor CRM and analytics resources to ensure successful delivery of business objectives.
Requirements
- Bachelor's degree, with postgraduate qualifications or relevant certifications considered an advantage.
- 6-8 years of experience in CRM, Customer Analytics, Loyalty, Customer Experience, Marketing Analytics, or related disciplines.
- Prior experience in a people management or team leadership capacity.
- Strong background in CRM strategy, customer segmentation, lifecycle management, and campaign execution.
- Proven ability to leverage customer, digital, and transactional data to generate actionable commercial insights.
- Hands-on experience with CRM platforms, CDP solutions, marketing automation tools, BI platforms, and analytics solutions.
- Experience managing loyalty, retention, churn prevention, cross-sell, and customer reactivation programs.
- Industry experience within B2C environments such as Retail, E-commerce, Automotive, Financial Services, Telecommunications, or other consumer-focused sectors is highly preferred.
