Job Description
Responsibilities
About The Team
This team will play a pivotal role in shaping the success of our content strategy by fostering and managing relationships with content creators and influencers. Our team is responsible for identifying key creators, developing strategic partnerships, and driving impactful content collaborations that enhance our presence and engage our audience.
Responsibilities:
1. Campaign Execution:
- Lead end-to-end Creator Campaigns, including:
- Creator-Brand Matchmaking: Strategically pair FMCG brands with creators based on product alignment and performance history.
- GMV & Performance Tracking: Track real-time metrics (ERR, CTR, AOV, etc.), optimize campaigns for peak performance, and conduct post-mortem analysis with actionable insights.
- Proactive Campaign Management: Identify and resolve issues in real time (e.g., low engagement, technical hurdles) to ensure smooth execution and peak performance.
- Overall Channel Optimization (Live, Short Video & Product Card): Troubleshoot underperforming collaborations (e.g., low engagement) and escalate solutions.
2. Brand Strategy & Consultation:
- Brainstorm and strategically design creator-brand collaboration/activation initiatives
- Liaise with brands, creators, and internal teams to align on project deliverables and timelines.
- Advise FMCG brands on creator strategies, including data-backed creator growth/matchmaking recommendations
3. Relationship Management:
- Build and maintain relationships with creators and affiliate networks.
- Resolve issues related to creator management x category collaboration
Qualifications
Minimum Qualifications:
- High levels of written and oral fluency in English is required as primary language of work.
- Highly organized, detail-oriented, and able to manage multiple tasks simultaneously.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint) and familiarity with e-commerce platforms is a plus.
Preferred Qualifications:
- Minimum Bachelor's Degree or above
- Minimum 2 years experience in affiliate, marketing or e-commerce is preferred.
- Deep knowledge of local creator ecosystems
- Strong analytical skills and an ability to interpret data.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
