At Papa in Shape, we create bold, performance-driven content that inspires people to transform their fitness journey. As our Creative Strategist, you'll be the brain behind the ads: turning data into creative concepts, coordinating production with editors and creators, and pushing out content that doesn't just look good — it converts.
You'll be working fully remote with a high-energy team (copywriter, video editors, UGC creators, founders) to produce content that fuels growth, maximizes ROAS, and makes Papa in Shape stand out in a crowded market.
What You'll Do
Creative Strategy & Performance Alignment
- Turn campaign objectives and KPIs (ROAS, CPA, CPL) into smart creative roadmaps
- Use customer psychology, Create processes and methods for copymining and competitor research, and competitor insights to shape messaging that hits
- Work with paid media teams to find the right storytelling angles for Meta, TikTok, YouTube, and Google Ads.
Briefing & Production Oversight
- Own the creative briefing process (designers, editors, copywriters, UGC actors)
- Deliver sharp, structured briefs that speed up execution and kill misalignment
- Oversee quality of assets, give clear feedback, and iterate fast
- Test multiple formats: UGC, motion, static, multi-frame, interactive.
UGC & Creator Strategy
- Scout, brief, and manage UGC creators aligned with Papa in Shape's goals
- Build a pool of creators by vertical and scale collaborations
- Ensure smooth integration of UGC into ads with the media team
- Track UGC performance and double down on what converts.
Performance Reporting & Optimization
- Apply test-and-learn frameworks to messaging, visuals, and formats
- Deliver post-campaign creative reports with actionable insights
- Work closely with analytics & media to tie creative directly to business results.
Trend Scouting & Innovation
- Keep a constant eye on new ad trends, formats, and hooks
- Build a swipe file and concept library to speed up ideation
- Push bold ideas that differentiate Papa in Shape from the competition.
Requirements
- Fluent French / English
- Based in Thailand or willing to relocate in Thailand
- 3-5+ years in creative strategy (e-commerce or agency, performance-driven)
- Direct response mindset: you know how to make people click, convert, and stay
- Fluent in platform nuances: Meta, Google Ads, Motion App, Hyros, Google Analytics, YouTube, Adobe creative, Canva ..
- Collaborative: thrive in fast-paced, cross-functional growth teams
- Balanced: mix creative instinct with data-backed decisions
Benefits
- 100% remote working
- Fixed monthly Commission
- Intensive initial training with experts
- Tools and training to help you go even further
- Three months of health support provided free of charge
- Self-employed status - Self-employed entrepreneur
- Package for relocation
