VICII is a next-generation startup lab dedicated to multidisciplinary experimentation and cultural impact, operating at the intersection of fashion, design, art, architecture, and music. Rooted in timeless beauty and bold modernism, our work is a fusion of visual poetry and strategic innovation
NØRA is our flagship sleep brand: design-led, silk-focused, and built for the European market. We don't make content for the algorithm. We make content that makes people stop. Drawing on Nordic simplicity and Japanese design philosophy, we develop silk sleepwear and accessories that prioritize material quality, tactile precision, and intentional living. We sit at the intersection of design, wellbeing, and sensory experience, with a long-term vision to expand into a broader ecosystem of rest, material, light, space, and daily ritual. We are in early growth, building deliberately.
Website: https://sleepbynora.com/
The Role
We are looking for a Creative Producer to shape how VICII/NØRA moves. This role is not about producing content at scale. It is about creating visual experiences that feel like silence, translated into motion.
You will take ownership of video across the brand: from intimate product moments to campaign narratives, and ensure that every frame feels aligned with VICII/NØRA's world. You will not just film or edit. You will decide what is worth showing, and what should remain unseen.
Key Responsibilities
- Develop and produce video concepts that express VICII & NØRA's emotional and sensory identity
- Direct and execute shoots (in-studio, lifestyle, campaign, product)
- Edit with restraint: pacing, sound, and transitions that respect stillness
- Translate brand philosophy into visual storytelling (not literal, but felt)
- Create short-form video for campaigns, ads, and social, without losing depth
- Work closely with the founder and creative team to maintain coherence across all outputs
- Build a consistent visual language across all motion formats
What You Understand
- That luxury is not loud
- That what you remove is more important than what you add
- That pacing is emotion
- That silence is a design decision
- That a product is never just a product
You understand references like:
- Japanese concepts such as Ma, Wabi-Sabi, Shibui
- Editorial visual language (not trend-driven content)
- Light, texture, and material as storytelling elements
Who You Are
- Strong foundation in both shooting and editing
- A clear sense of taste — you know when something is too much
- Experience in fashion, lifestyle, or design-led brands is a strong advantage
- Ability to work independently and take full ownership of output
- Sensitivity to sound, music, and rhythm in video
- Curiosity and discipline — you refine until it feels right
Tools are secondary, but you are comfortable with:
- Camera systems (Nikon / Sony / Canon or equivalent)
- Editing software (Premiere Pro, Final Cut, DaVinci, or similar)
What This Is Not
- Not a volume content role
- Not trend-based social media production
- Not fast, loud, attention-driven output
What This Is
- A role for someone who wants to build a visual language from the ground up
- A space to create work that feels timeless, quiet, and deeply intentional
- A long-term collaboration for someone who sees beyond execution
What Working at VICII Looks Like
- Room to grow as the brand grows, this role has a natural path toward Head of Creative as the team expands
- Direct access to the founder and meaningful input on brand direction from day one
- A brand at an inflection point, you'll be here early enough for your work to define what NØRA becomes
- Small team, high trust, high ownership — no bureaucracy, no approval chains that kill good ideas
- Your work reaches a real international audience — our primary market is the Netherlands, with expansion into Germany, Belgium, and the UK underway
- Competitive compensation benchmarked to senior creative roles in the Indonesian market
How to Apply
Send the following to [Confidential Information] Subject line: Creative Producer — [Your Full Name]
- A short note on your approach to visual storytelling — what drives your creative decisions
- Showreel or portfolio links — Instagram, TikTok, YouTube, or a personal site
- CV or brief professional background
ONLY APPLICATIONS SUBMITTED VIA EMAIL WILL BE CONSIDERED.
We review every application personally. If your reel speaks for itself, let it.
