Creative Marketing Manager

Job Description

1. Develop and executecreative marketing strategiesaligned with brand and business objectives.
2. Lead, manage, and supervise theSocial Media SpecialistandDigital Marketing Specialistteams.
3. Define overallcreative directionfor organic content, digital advertising, and marketing campaigns.
4. Develop and oversee360 marketing campaignsacross social media, digital ads, KOL/influencer, store, and marketplace channels.
5. Ensure content and campaigns are structured based on themarketing funnel(awareness, engagement, conversion).
6. Collaborate closely with Brand, Sales, Product, and Business teams to ensure alignment.
7. Provide creative direction fordigital advertising assets(Meta Ads, TikTok Ads, Google Ads).
8. Ensure consistency ofbrand visual identity, tone of voice, and messagingacross all channels.
9. Oversee creative production quality, timelines, and deliverables.
10. Monitor and evaluatecontent and campaign performancebased on marketing KPIs.
11. Translate performance data intocreative insights and improvements.
12. Coach, guide, and develop team capabilities through regular feedback and reviews.

Qualifications

1. Bachelor's degree inMarketing, Communication, Design, or a related field.
2. Minimum46 years of experiencein creative, marketing, or digital roles.
3. Proven experience leadingSocial Media and Digital Marketing teams(mandatory).
4. Strong understanding ofbranding, storytelling, and creative strategy.
5. Solid knowledge ofdigital marketing and performance advertising(funnel strategy, CTR, CPC, CPA, ROAS).
6. Experience managing bothorganic content and paid campaigns.
7. Strategic thinker with a hands-on execution mindset.
8. Up-to-date withsocial media trends, content formats, and digital advertising developments.
9. Strong analytical skills with the ability to translate data into creative direction.
10. Excellent leadership, communication, and presentation skills.
11. Ability to work in a fast-paced, target-driven environment