We are not looking for an Art Director who just wants to make things look pretty. We are looking for a Creative Strategist who understands human psychology.
Our Creative DNA
- Data Over Ego: If an ugly ad converts better than a beautiful one, we run the ugly one. You must be willing to kill your darlings based on data.
- Speed & Volume: In the digital world, perfectionism is procrastination. We need high-volume testing of hooks, angles, and formats.
- Thick Skin: We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.
- Trend Hunter: You don't just watch TikTok; you analyze why it's viral and adapt it to our brand instantly.
As our Creative Director, you have two obsessions:
- Stop the Scroll: Create viral, organic content that explodes our brand awareness.
- Get the Click: Architect high-converting ad creatives that drive direct sales (ROAS).
You will lead our creative team (designers, videographers, editors) with a Spartan Mentality
prioritizing speed, testing, and winning results over ego and aesthetic perfection.
Requirements
- Portfolio of Results: We don't just want to see a showreel. We want to see creatives that made money or videos that went viral. (e.g., This ad generated 3x ROAS, or This video got 5M views).
- Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.
- Platform Native: You live and breathe TikTok, Instagram Reels, and YouTube Shorts. You understand the nuances of each platform's algorithm.
- Leadership Experience: Proven experience in managing creative talent and keeping high morale under pressure.
- The Hustle: Willing to pick up a camera or write a script yourself if the situation demands it.
Key Responsibilities
A. Conversion Performance Marketing
- Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.
- Creative Testing: Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.
B. Viral Awareness
- Social Storytelling: Architect the content pillars for our organic channels. Create content that makes the brand sticky in the audience's mind.
- Newsjacking & Trends: Spot rising trends/sounds/formats early and execute them with the team before the wave dies.
- Community Resonance: Ensure the content language speaks directly to our specific target market
C. Leadership & Production
- Team Command: Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.
- Quality Control: You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.
