Creative Copywriter

Job Summary

As our Creative Copywriter, you will be the creative narrative storyteller responsible for shaping Velixir Parfums brand voice, tone, and content strategy across all digital channels. You will transform marketing briefs, cultural trends, and product stories into high-impact, evocative copy and structured content plans that immediately capture public attention and build emotional connection. Working closely with the design and marketing teams, you will ensure that our written output and content flow remain highly engaging, distinct, consistent, and fully aligned with our brand identity.

Key Responsibilities

• Develop creative concepts and copy across campaigns, social media, digital content, activations, product launches, and brand experiences.
• Formulate creative campaign ideations, content pillars, and story angles aligned with current trends and brand objectives.
• Translate consumer insights, cultural observations, trends, and business objectives into distinctive creative ideas.
• Research social media trends, pop culture, and audience behavior to translate them into fresh, relevant content ideas.
• Write across multiple formats, including campaign platforms, headlines, scripts, captions, product stories, manifestos, naming, and brand language.
• Maintain consistency with the brand's character and tone of voice across all written copy and messaging.
• Collaborate with the design team to produce content where narrative and visual execution reinforce each other.
• Adapt tone and writing style across different audiences, platforms, and campaign objectives while maintaining Velixir's brand voice.
• Build narratives around fragrance, ingredients, products, mythology, culture, and the ideas behind Velixir.
• Present and develop ideas collaboratively, taking feedback and continuously refining the work until every word has a reason to be there.
• Coordinate with the Marketing team to ensure content plans align with product launches, promotions, and other brand activities.

Qualifications

• At least 2 years of experience in Copywriting, Social Media, or a similar role within a creative agency, D2C brand, or digital media environment.
• A portfolio demonstrating creative writing samples as well as past content planning and concept development.
• Excellent command of English, with a strong sensitivity to nuance, tone, and language.
• Understand that great copy exists in context with visuals, sound, platform, culture, and experience.
• You have a clear point of view on storytelling, culture, branding, and what makes communication resonate.
• Strong understanding of the mechanics, trends, and characteristics of major digital platforms (especially Instagram and TikTok).
• Curious about culture, fragrance, fashion, beauty, art, and the world beyond advertising.
• Ability to independently manage work schedules, prioritize tasks, and handle multiple projects simultaneously.
• Creative, detail-oriented, communicative, open to feedback, and adaptable to working in a fast-paced, dynamic environment.