Creative & Strategic Branding Specialist

We are looking for a creative and strategic Branding Specialist to strengthen Ultra Voucher's brand identity and positioning in the market. In this role, you will be responsible for developing, managing, and executing brand strategies and campaigns to increase brand awareness, engagement, and positive brand perception among consumers and business partners across both B2C and B2B segments.

Requirements :

• Bachelor's degree (S1) in Marketing, Communication, Business, or a related field.
• 2-3 years of experience in Branding, Brand Management, Brand Marketing, or a similar role, preferably from a creative agency, e-commerce, technology, fintech, or consumer-facing industry.
• Proven portfolio of branding, marketing, or communication campaigns that have been successfully executed.
• Strong understanding of brand strategy, brand positioning, digital media landscape, and current marketing trends.
• Strong communication, presentation, and copywriting skills in both Bahasa Indonesia and English.
• Creative, analytical, and highly resourceful with strong problem-solving skills.
• Strong project management and execution skills with attention to detail.
• Able to work collaboratively in a fast-paced, dynamic, and target-oriented environment.

Key Responsibilities :

1. Brand Strategy & Positioning

• Develop and implement branding strategies aligned with the company's business objectives.
• Strengthen Ultra Voucher's brand positioning, messaging, and identity across B2C and B2B segments.

2. Brand Campaign Management

• Plan, execute, and monitor integrated branding and communication campaigns.
• Develop creative campaign concepts to drive brand awareness, engagement, and audience reach.
• Evaluate campaign performance and provide recommendations for continuous improvement.

3. Brand Consistency

• Ensure all marketing, communication, and visual materials are aligned with Ultra Voucher's brand guidelines.
• Maintain brand consistency across social media, mobile applications, digital platforms, marketing materials, and offline channels.

4. Market & Competitor Analysis

• Analyze market trends, consumer behavior, and competitor strategies within the voucher, loyalty, fintech, and digital ecosystem industries.
• Identify market opportunities and potential areas of differentiation to strengthen Ultra Voucher's competitive positioning.

5. Cross-Functional Collaboration

• Collaborate with Creative/Design, Digital Marketing, PR, Product, Commercial, and other relevant teams to develop integrated brand initiatives.
• Provide brand direction and creative input to ensure campaigns and marketing materials align with the overall brand strategy.

6. Brand Partnership & Activation

• Support co-branding initiatives, strategic brand collaborations, sponsorships, and relevant partnerships.
• Plan and execute online and offline brand activations and events to expand brand reach and strengthen consumer engagement.