Create, design, and deliver training curriculum, materials, and strategy (product knowledge, skincare, makeup techniques, brand story, and selling skills) according to brand activity calendar and guidelines
Conduct classroom and hands-on makeup trainings (face chart, demo & practice) to ensure Beauty Advisors can execute brand looks and services with professional standards
Deliver sales & service trainings to field teams: customer journey, consultation techniques, cross-selling & upselling, objection handling, and building long-term customer relationships
Perform training needs analysis regularly together with Sales, Marketing, and HR to identify gaps in skills, knowledge, and behaviour, especially in BA productivity and brand execution
Plan and execute field coaching (on-counter / store visit) to observe BA performance, give on-the-spot feedback, and support achievement of sales KPIs
Develop and update training tools & content (PowerPoint decks, playbooks, checklists, videos, quizzes, e-learning modules) and ensure alignment with global and local brand guidelines
Evaluate training effectiveness using quantitative and qualitative indicators (attendance, quiz score, BA certification, post-training performance, sales uplift where applicable) and recommend improvement actions
Support recruitment & assessment activities when needed (technical test / demo makeup and basic psychological/behavioural assessment relevant to the role)
Work closely with Brand, Sales, and Marketing teams to support new product launches, campaigns, and in-store activation through tailored training programs
Ensure all training and assessment activities are delivered in a professional, timely, and cost-conscious manner, in accordance with company policies and procedures
Qualifications
:Diploma or Bachelor's Degree from any major; background in Psychology, Education, Communication, or Hospitality is preferabl
eAt least 35 years of working experience as Trainer in beauty field/ cosmetic brand
sAdditional certification in Makeup Techniques, Cosmetology, Beauty Therapy, or Sales/Training certification is a plu
sStrong knowledge of makeup techniques and artistry and skincare fundamental
sProven experience teaching makeup techniques in class and hands-on demo, including doing makeup on different skin tones typical of Indonesian consumer
sSolid understanding of retail sales fundamentals and KPIs (conversion, SPH, AUS, IPT, basic productivity) and experience delivering trainings on selling skills, customer service, and consultation skills for Beauty Advisor
sFamiliarity with traditional and modern training methods (mentoring, coaching, e-learning, on-the-job/in classroom/ online training, workshops & simulations, digital tools
)Natural Influencer; one that always challenges the norm to drive through creative solutions and has the commerciality to ensure we are maximizing our business portfolio at all time
