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Corporate Marketing Director

5-7 Years
  • Posted 12 hours ago
  • Be among the first 10 applicants

Job Description

Eminence Global is a growing hospitality group managing multiple hotel and resort properties in Indonesia. We are currently restructuring our Marketing & Communications function to create a more centralized, commercially focused and accountable marketing organization across Corporate, Puncak and Lembang.

We prioritize clear strategy, strong execution, commercial impact and measurable results across all marketing activities.

Role Overview

We are hiring a results-driven Corporate Marketing Manager / Marketing Director to lead the restructuring and development of Eminence Global's marketing function across Corporate and its properties.

This is a hands-on leadership role, responsible for building the marketing structure, strengthening the team, coordinating agencies and partners, and ensuring that brand, digital, content, communications and commercial marketing work as one integrated system.

The successful candidate must be able to demonstrate proven measurable results from previous hospitality or multi-property marketing roles.

High performers who consistently achieve agreed KPIs may be considered within 3–6 months for expanded responsibilities and long-term progression within Eminence Global.

Key Responsibilities
  • Develop and execute the group-wide marketing strategy across Corporate, Puncak and Lembang
  • Restructure and build the Marketing & Communications team, including recruitment, role definition and performance management
  • Establish clear marketing KPIs, reporting systems and accountability
  • Lead the implementation of the Eminence rebranding and brand positioning across all relevant touchpoints
  • Oversee digital marketing, paid media, SEO, website, CRM, social media and content strategy
  • Strengthen the commercial marketing funnel from awareness → traffic → inquiry → booking → revenue
  • Manage and evaluate external agencies, including creative, branding, digital and PR partners
  • Build a centralized content, photo/video and brand asset system across the group
  • Ensure property-level marketing plans are aligned with group strategy while addressing each hotel's commercial priorities
  • Work closely with Sales, Revenue, F&B and Operations to translate business targets into marketing actions
  • Establish a disciplined campaign planning, approval, production and reporting process
  • Identify opportunities to improve direct bookings, qualified leads, occupancy, ADR, F&B revenue and overall marketing ROI
  • Lead PR, media and corporate communications strategy in coordination with the relevant team members

  • Non-Negotiable Requirements (KPI-Based)

    Candidates must provide measurable results from previous roles, including:

    • Revenue / direct booking growth (% or absolute value)
    • ROAS, marketing ROI or cost-per-acquisition improvements
    • Qualified leads / inquiries / conversion improvements
    • Website traffic and digital performance growth
    • Successful brand, rebranding or campaign implementation
    • Team restructuring, productivity or performance improvements
    • Multi-property or multi-brand marketing results

    Applications without clear KPIs and data-backed achievements will be automatically rejected.

    Qualifications
    • Proven experience as a Marketing Manager, Director of Marketing, Corporate Marketing Manager or similar senior role
    • Preferably 5+ years in hospitality, with 5-star hotel, resort or multi-property experience
    • Strong understanding of hotel commercial marketing and digital acquisition
    • Demonstrated experience managing agencies, creative partners and internal marketing teams
    • Strong understanding of brand strategy, content, PR, digital marketing and performance marketing
    • Strong commercial understanding of rooms, F&B, MICE and hospitality revenue drivers
    • Able to build systems, processes and teams—not only execute campaigns
    • Strong analytical and reporting capabilities
    • Fluent in English
    • Indonesian citizen only

    What We Value

    Commercial marketers, not communicators only

    Leaders who build teams, not individual contributors only

    Data-driven decision makers

    Ownership mentality

    Strong execution and accountability

    Ability to turn strategy into measurable commercial results

    How to Apply
    • Submit your CV including specific KPIs, measurable achievements and commercial results from your previous roles.

    More Info

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    About Company

    Job ID: 152970635

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