Content Specialist

TNP Group is seeking a Content Specialist to drive strategic content development for Momcozy, a global mom & baby brand. This role blends creative direction, creator management, and data-driven optimization to deliver high-impact, localized short-form content for the Indonesian market.

If you live and breathe social media, understand what makes videos go viral, and love creating content that resonates with moms — this role is for you.

What You Will Do

Content Strategy & Production

• Develop localized content strategies for TikTok, Instagram Reels, and YouTube Shorts.
• Create monthly content calendars aligned with campaigns and brand priorities.
• Review scripts, visuals, and edits to ensure strong hooks, compelling storytelling, and effective CTAs.
• Oversee high-volume content production with consistency and quality control.

Creator & Pipeline Management

• Manage and coordinate a large roster of KOLs and Affiliates through CRM tools (Trello, Lark, ClickUp).
• Guide and mentor interns to strengthen their content development capabilities.
• Collaborate with the Creative Team to deliver assets for large-scale or campaign content.
• Provide structured briefs and align creative output with brand direction.

Performance & Optimization

• Analyze key short-form metrics such as retention, hook rate, and shareability.
• Identify winning vs. low-performing content and propose optimization strategies.
• Continuously monitor algorithm trends to maximize viral potential and visibility.

Negotiation & Budget Oversight

• Negotiate with KOLs/Affiliates to ensure efficient cost structures and KPI alignment.
• Monitor spending within allocated content marketing budgets while maintaining strong ROI.

Requirements

• Bachelor's Degree in Marketing, Communications, Visual Design, or related field.
• 2-3 years of experience in Social Media Management, Content Marketing, or Creative Agency.
• Demonstrated viral content capability (portfolio or case studies with strong organic performance).
• Deep understanding of TikTok/Reels algorithms and content analytics.
• Strong copywriting, scriptwriting, and storytelling skills.
• Proficient in mobile editing tools (CapCut / VN).
• Experience managing creators, interns, or production workflows.
• Strong analytical thinking, leadership, and communication skills.
• English proficiency (written & spoken).
• Candidates with strong interest, understanding, or personal connection to parenting and early motherhood content are highly encouraged to apply.
• Willing to WFO, Kelapa Gading Jakarta Utara.
• Attach a portfolio showcasing your previous content creation work.