Job Descriptions
JALA is looking for a Content Specialist to join our team. In this role, you will be responsible for creating and managing compelling content to support our marketing and business objectives. Your key responsibilities include developing research-based content strategies, managing social media channels, and analyzing content performance. Additionally, you will contribute to various company initiatives by producing informative and engaging communication materials.
Roles & Responsibilities
- Generate fresh and creative content ideas to support marketing and business needs.
- Develop and execute content strategies based on research in the aquaculture and seafood industry.
- Manage content planning, writing, and scheduling for social media.
- Monitor and analyze content performance using analytics tools (Google Analytics, social media insights, etc.).
- Support business operations and company-wide initiatives by providing content materials (e.g., flyers, catalog, presentations, reports, company profiles).
Skills & Capabilities
- Bachelor's degree in English Literature, Marketing, Communication Studies, or a related field.
- Strong writing, editing, and proofreading skills with high attention to detail.
- Good understanding of content strategy, audience engagement, and digital marketing trends.
- Experience using social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
- Basic knowledge of SEO principles, Google Analytics, and content performance tracking.
- Proficiency in English (TOEFL 500 / IELTS 6 or equivalent).
- Ability to collaborate with cross-functional teams and manage multiple projects.
- A plus: Understanding of the fisheries, aquaculture, or seafood industry.
