Content & Social Media Strategist Lead

Key Responsibilities

• Develop and implement social media & content strategies aligned with brand and marketing goals.
• Lead content planning, production, and publication across platforms (Instagram, TikTok, YouTube, LinkedIn, etc.).
• Maintain consistent tone of voice and visual identity in every digital communication.
• Monitor and analyze performance using analytics tools, providing insights and optimization plans.
• Build online community engagement and manage brand reputation on social media.
• Collaborate with Marketing, Brand, and Product teams to ensure strategy integration.
• Lead and develop the creative & social media team to deliver impactful campaigns.

Qualifications

• 35 years of experience in content strategy, digital, or social media roles.
• Strong leadership, creative, and analytical skills.
• Deep understanding of social media trends, storytelling, and audience behavior.
• Proven experience in managing digital campaigns and improving engagement performance.