Job Description

About the company

We're an international fintech company helping SMEs manage their accounting, bookkeeping, and administrative responsibilities more efficiently. By combining technology with expert support, we enable business owners to spend less time on administrative work and more time growing their businesses.

We're looking for a Content Marketing Manager to strengthen our global content strategy and turn complex financial topics into clear, valuable, and commercially effective content.

What you'll do:

Content Strategy: Develop and execute a data-driven global content strategy aligned with target audiences, business priorities, and every stage of the customer journey.
Thought Leadership: Build the company's credibility as a trusted source of financial and business knowledge for entrepreneurs by covering relevant trends, regulatory developments, and expert insights.
Content Creation: Lead the production of articles, guides, whitepapers, case studies, webinars, social media content, and other marketing materials while maintaining consistent quality and messaging.
SEO and Optimization: Partner with SEO and digital marketing teams to identify keyword opportunities, improve search visibility, and grow organic traffic.
Content Distribution: Plan how content is distributed and amplified across email, social media, paid campaigns, partnerships, and other relevant channels.
Sales and ABM Support: Work with sales and marketing teams to create targeted content, sales collateral, and enablement materials for priority audiences and high-value accounts.
Performance Measurement: Track content performance across traffic, engagement, leads, MQLs, and conversions. Use the findings to improve the strategy and demonstrate business impact.

Who you are:

Strategic Content Expertise: You have experience building and executing content strategies for multiple markets, audiences, or customer segments.
Leadership Skills: You can lead and mentor a content team, manage freelancers or agencies, and collaborate effectively with senior stakeholders.
B2B Fintech Knowledge: You can translate complex financial, regulatory, or technology-related subjects into clear and engaging content. Experience in fintech, financial services, SaaS, or a related industry is preferred.
Strong Editorial Judgment: You understand how to create an authoritative yet approachable voice across different content formats and channels.
Commercial Mindset: You know how content supports brand awareness, lead generation, sales enablement, and conversion throughout the customer journey.
Analytical Capabilities: You are comfortable using analytics, marketing automation, and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools to evaluate content performance.

Our Benefits