Content Lead

Company Description

Gizi AI is Indonesia's first AI-powered nutrition assistant, designed to promote healthier and more connected lifestyles. By enabling users to simply take a photo of their meal, Gizi AI provides instant breakdowns of calories and macronutrients alongside actionable feedback. Focused on addressing the challenge of limited nutritional information for traditional Indonesian foods, the platform empowers users to make informed food choices. Through this innovative approach, Gizi AI aims to build lasting healthy habits and improve overall well-being.

Role Description

We're looking for a Content Lead who truly understands the social-first not just campaigns, but always-on content systems built for speed, volume, and performance.

This role is for a senior creative leader who can design and produce daily content ecosystems, lead teams into modern creative practices, and partner closely with strategy, media, creators, and production to deliver work that performs in real platforms, not decks.

Key Responsibilities

Content Strategy and Ideation

Write creative, easy-to-follow scripts for TikTok & YouTube creators, including short videos segments.

Embed editing, hooks, pacing, and retention into ideation from the start

Champion speed, variation, and iteration as strategic creative advantages

Own a deep understanding of fitness content performance on social platforms

Lead meaningful collaboration with creators and UGC ecosystems

Shape creator briefs that drive authenticity, performance, and scalable output

Use organic reach, views, and performance data as creative inputs

Coach and develop teams in modern creative skills, including social-first thinking, editing literacy, and platform fluency

Requirements

5+ years of experience in creative leadership roles, preferably within social-first, digital, or content-driven agencies

Proven leadership of always-on social programs

Strong understanding of editing, performance, and platform behavior

Hands-on experience with fitness/health brands in social environments

Deep familiarity with creator-led and UGC ecosystems

Comfort operating at high volume and speed

Strong leadership presence with a coaching mindset